{"id":10700,"date":"2017-07-10T06:20:48","date_gmt":"2017-07-10T06:20:48","guid":{"rendered":"https:\/\/mobisoftinfotech.com\/resources\/?p=10700"},"modified":"2024-11-08T12:35:22","modified_gmt":"2024-11-08T07:05:22","slug":"everything-need-update-product-page-new-app-store","status":"publish","type":"post","link":"https:\/\/mobisoftinfotech.com\/resources\/blog\/everything-need-update-product-page-new-app-store","title":{"rendered":"Everything You Need To Update On The Product Page Of All-New App Store"},"content":{"rendered":"

Each element of your product page in App Store has the power to get you millions of downloads for your game or app. And with the launch of iOS 11, product pages are offering more and more opportunities to make your work visible to your targeted audience. Features like localization, additional app previews, and new text fields enable you to showcase your application in a better and more attractive way.<\/p>\n

If you are thinking that hiring a skilled iOS app developer<\/a> and creating a great app is enough and you would get downloads for it easily, then you are mistaken. It is just the first step. There are a lot of efforts you need to put to attract the users and convince them enough to try your app. Even if you have a unique idea, a great design, and better functionality, but the power of your app\u2019s success will still remain in the hands of the users. To help users find and interact with your application, use your product page effectively. You need to craft your metadata creatively and thoughtfully.<\/p>\n

Let\u2019s have a look what has changed in the App Store with iOS 11, and how you can use it for your app success.<\/p>\n

App Name<\/strong><\/h2>\n

Your app name is the first and the most important thing to focus on. It plays a crucial role in how users will find the app or the game in the App Store. Try to make it as simple and memorable as possible. The name of the app must be easy to spell and also hints at its objective – what it actually does? Be unique. Avoid such names that are similar to the names of existing apps and don\u2019t use generic terms.<\/p>\n

The length of app name in App Store is limited to 30 characters only. So you have to choose the name accordingly. Moreover, the app appears to each device on the App Store, including each version of iPad, iPhone, and Apple TV<\/p>\n

Subtitles<\/strong><\/h2>\n

In iOS 11, throughout the App Store, subtitles will appear below the App\u2019s name. They are also limited to 30 characters. Take the benefit of subtitles, and use them to shortly summarize your app in the compelling and concise way. It will surely encourage the traffic to your product page in App Store and increase downloads too.<\/p>\n

Don\u2019t use generic descriptions like \u201cMost Fun app\u201d. Instead, use the subtitle to explain the functionality of your app, or highlight its features which can attract the audience.<\/p>\n

Throughout your app\u2019s lifecycle, you have the option to test different subtitle versions at different points. Initially, you can test the subtitle while launching the app in the App Store and analyze users\u2019 response and determine whether it was effective or not. Again you can update the subtitle when releasing the app\u2019s new version.<\/p>\n

App Icon<\/strong><\/h2>\n

The app icon is one of those important elements that attracts users. It is fundamental to make a strong first impression on them. App icon communicates your app\u2019s purpose and its quality. Spend your time on working with the graphic designers to create an icon which is recognizable as well as simple. Test different options to find out the best icon which would be most meaningful and recognizable to your targeted audience. Make sure that your app icon is legible in all the sizes. To achieve that, don\u2019t add unnecessary visual details.<\/p>\n

App Preview<\/strong><\/h2>\n

The app preview demonstrates the functionality, features, and UI of the app in the short video which users watch on the App Store directly. You can make the preview long up to 30 seconds. Use the footage captured on any relevant device about its working and experience of using the app.<\/p>\n

You have the facility to feature at most three app previews in any order on your product page, also localize all of them for each available language in App Store. On your product page, it is the app preview that will appear as the first image. Screenshots would appear after the description and app previews.<\/p>\n

When users view your product page, the app previews get auto played with muted video. Try your best to make the first few seconds of the video visually compelling. Whenever the videos don\u2019t autoplay, app preview poster frame will appear.<\/p>\n

Screenshots<\/strong><\/h2>\n

To visually communicating with the user experience of your app, use images that are captured from the app\u2019s UI. You are allowed to feature maximum five screenshots on the product page. The essence of your application must be highlighted with the first two screenshots. Because these images will display in the search results even when app preview is not available. You need to focus each succeeding screenshot on the main feature or benefit so that you can fully convey the value of your app.<\/p>\n

Description<\/strong><\/h2>\n

While providing the description of your app, remember a few things. The description must be engaging and highlighting the functionality and features of your app. An ideal description is the informative, concise paragraph which is followed by the short list of app\u2019s most important features. Let the targeted audience know what is your app\u2019s uniqueness, how your app is beneficial for them? Try to communicate in the tone that your potential users will understand and appreciate. Avoid using heavy technical terms. Your objective is to make your users love and experience your app, not impressing them with the technical terminologies.<\/p>\n

Remember, the first sentence in your app description would be the most important one -this is what audience will read without any need to tap the \u201cRead more\u201d option. Every word of your description counts, so focus more on the unique features and functionality. If you want to mention an accolade, then it is recommended to put it at the end of the description, or you can use it as a part of the promotional text. Try to avoid mentioning it in the beginning.<\/p>\n

In an attempt to increase or improve search results, don\u2019t add unnecessary keywords in the description. Also, avoid mentioning specific prices in it. Pricing shown on your product page and their references given in app\u2019s description may not be acceptable in all the countries.<\/p>\n

You are allowed to update the app\u2019s description only at the time of submitting your app\u2019s new version. You need to be very careful about the description, what you wish to convey to the users, what features you want to highlight in the app\u2019s description. If you have a strategy to share the important updates more often than your submission schedule, you can consider updating the promotional text.<\/p>\n

Promotional Text <\/strong><\/h2>\n

The promotional text of your app will appear at the top of your description. It is limited up to 170 characters. You are allowed to update it anytime without any need to release the app\u2019s new version. You can use the promotional text to update your targeted audience about the latest news of your app that may include upcoming content or features, in-app purchase, app\u2019s new promotions, or any other events within the app.<\/p>\n

Keywords<\/strong><\/h2>\n

Keywords will let you determine where your app ranks in the search results. Choose your keywords carefully. Make sure your app would be easily discoverable with your selected keywords. Think and research about those specific words that your targeted audience may use to search an application like yours and put those words in the keyword metadata. Less or more relevant terms would make it hard for the potential users to get your app.<\/p>\n

You are allowed to put keywords up to total 100 characters, including words separated by the commas. You can maximize the number of words which fit in the character limit by avoiding a few points, such as:<\/p>\n