{"id":16589,"date":"2019-06-20T13:21:10","date_gmt":"2019-06-20T07:51:10","guid":{"rendered":"https:\/\/mobisoftinfotech.com\/resources\/?p=16589"},"modified":"2025-12-10T12:50:23","modified_gmt":"2025-12-10T07:20:23","slug":"future-of-voice-search","status":"publish","type":"post","link":"https:\/\/mobisoftinfotech.com\/resources\/blog\/future-of-voice-search","title":{"rendered":"Voice Search: The Future of Search Marketing"},"content":{"rendered":"

Andrew Ng, the former Chief Scientist at Baidu, states that <\/span>50%<\/span><\/a> of all web searches will be triggered by voice searches by 2020. But what does voice search even mean? And why is it causing a revolution in the tech industry? If you want to find the answers to these questions, read on.<\/span><\/p>\n

What Is Voice Search?<\/b><\/h3>\n

Voice search is somewhat of a new phenomenon, allowing users to use their voice when giving commands. While voice recognition may not have been used for Internet searches until a few years back, it has been in use for quite a while now. If you have ever worked with a program that has the speech-to-text feature or the voice dialing feature, you have already used the voice search technology. Even programs like Google Assistant, Alexa, Siri, and Cortana use the voice search technology in order to carry out orders. <\/span><\/p>\n

For one, you can optimize your websites to be a better fit for voice searches. Brands are trying to design their interfaces in a way which would be compatible with voice search nowadays. This would help them get more traffic.<\/span><\/p>\n

How and what do Consumers Use Voice Search?<\/b><\/h3>\n

A recent survey talks about how popular voice searches actually are. Both teens and adults seem to use it, with over 43% of teens using it to call someone and over 40% of adults using it to ask for directions. In fact, using voice search to ask for directions seems to be the more popular way today of how we use the function. However, many use it for other things as well, from playing a song to checking the time.<\/span><\/p>\n

According to Strategy Analytics, there was almost a <\/span>200% rise YOY in smart speaker shipments<\/span><\/a> during the Q3 2018. Records show that Amazon was behind shipping most of these devices, but Google was also a close competitor. This shows that users are slowly understanding the benefits of investing in devices which can perceive user-friendly interactions and perform tasks according to the orders given. TheeDesign found that nearly a third of the 3.5 billion searches which are being made on Google daily are already voice searches. The numbers will definitely go up soon.<\/span><\/p>\n

Why Voice Search SEO Matters to Business Owners?<\/b><\/h3>\n

The trending voice search technology will undoubtedly impact the way you frame your digital marketing strategies. In order to use voice search to your advantage, you need to prepare according to the changing landscape.<\/span><\/p>\n

Voice Search SEO is going to play a significant role in how you craft your marketing schemes. Moreover, you will also have to take into account Google\u2019s recent mobile-first index, which ranks websites based on their mobile version. You need to take your SEO game up a notch if you want to be visible, and that is where voice search comes in.<\/span><\/p>\n

The technology of voice search helps user’s experience to smoothen when they use search engines because it gives faster and more precise results. You should optimize your website content in a manner which allows digital personal assistants to detect your presence. Make sure that your website is associated with relevant data, reliable web pages, and highly optimized content.<\/span><\/p>\n

Hey Siri! Show Me Some Interesting Stats On Voice Search?<\/strong><\/h3>\n

The below list of voice search statistics related to the current scenario will make you understand how SEO optimization of sites for users has changed in 2018 with the increasing use of voice search.<\/span><\/p>\n