{"id":7696,"date":"2015-04-28T09:26:53","date_gmt":"2015-04-28T09:26:53","guid":{"rendered":"http:\/\/mobisoftinfotech.com\/resources\/?p=7696"},"modified":"2020-11-24T13:18:26","modified_gmt":"2020-11-24T07:48:26","slug":"mobile-app-onboarding-right-engage-new-users","status":"publish","type":"post","link":"https:\/\/mobisoftinfotech.com\/resources\/blog\/mobile-app-onboarding-right-engage-new-users","title":{"rendered":"Mobile App User Onboarding: First Impressions Count, How to Do it Right"},"content":{"rendered":"<div class=\"automationblog\">\n<p class=\"mb40\">A mobile app\u2019s retention rate depends on many factors. But \u2018first impression is the last impression\u2019 indeed and having a delightful onboarding experience for users is a must. Once the user discovers and installs your app, that\u2019s only half the battle won. <strong>The first few minutes that a user installs and launches the app can determine whether they will be active users or if they\u2019ll immediately uninstall and switch to other options on the App Store.<\/strong><\/p>\n<h3 style=\"font-size: 25px; line-height: 34px;\"><strong>To Onboard or not to Onboard? And why does it matter?<\/strong><\/h3>\n<p class=\"mb20\">Every app is unique in what it does, how it does it and who uses it. Onboarding- also referred to as walkthroughs- is the orientation a user goes through when they first use your app. The basic purpose is to introduce the app and also demonstrate what it does.<\/p>\n<p class=\"mb20\">The rule of thumb suggests that your mobile app\u2019s onboarding screen must be designed in the most user-friendly manner as it should <strong>save users from stressing out whenever they use the app.<\/strong> Most of the app makers go wrong at this step and end up splashing the welcome screen with too many images, icons and text thus creating an extremely confusing onboarding experience.<\/p>\n<p class=\"mb20\">So how can you avert this scenario? How can you be sure that your mobile app\u2019s onboarding screen is actually serving its purpose? In this article, we will take a look <strong>at good tips on how to approach onboarding, dos and don\u2019ts<\/strong> and more. But first, what are the most popular techniques?<\/p>\n<p class=\"mb20\">These three techniques are the most common:<\/p>\n<ul>\n<li>Benefits-oriented onboarding<\/li>\n<li>Function-oriented onboarding<\/li>\n<li>Progressive onboarding<\/li>\n<\/ul>\n<p class=\"mt20\" style=\"color: #66ccff; margin-top: 30px;\"><strong>TECHNIQUE 1: Benefits-oriented onboarding<\/strong><\/p>\n<p class=\"mb20\">The name is self-explanatory. With the help of this technique, you are simply conveying the value of the app and its benefits to the user. Once the user gets the hang of the app he\/she must be able to successfully answer:<\/p>\n<ul>\n<li>What is the app all about?<\/li>\n<li>How can I integrate it into my life?<\/li>\n<li>What value will this integration provide?<\/li>\n<\/ul>\n<p class=\"mt20\"><noscript><img decoding=\"async\" width=\"763\" height=\"1602\" class=\"aligncenter size-full wp-image-7737 img-responsive app-img-border col-md-6\" style=\"max-width: 300px; margin: 20px 17px;\" src=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_1.png\" alt=\"screen_1\" srcset=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_1.png 763w, https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_1-487x1024.png 487w\" sizes=\"(max-width: 763px) 100vw, 763px\"><\/noscript><img decoding=\"async\" width=\"763\" height=\"1602\" class=\"aligncenter size-full wp-image-7737 img-responsive app-img-border col-md-6 lazyload\" style=\"max-width: 300px; margin: 20px 17px;\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20763%201602%22%3E%3C%2Fsvg%3E\" alt=\"screen_1\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20763%201602%22%3E%3C%2Fsvg%3E 763w\" sizes=\"(max-width: 763px) 100vw, 763px\" data-srcset=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_1.png 763w, https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_1-487x1024.png 487w\" data-src=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_1.png\"><noscript><img decoding=\"async\" width=\"763\" height=\"1602\" class=\"aligncenter size-full wp-image-7738 img-responsive app-img-border col-md-6\" style=\"max-width: 300px; margin: 20px 17px;\" src=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_4.png\" alt=\"screen_4\" srcset=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_4.png 763w, https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_4-487x1024.png 487w\" sizes=\"(max-width: 763px) 100vw, 763px\"><\/noscript><img decoding=\"async\" width=\"763\" height=\"1602\" class=\"aligncenter size-full wp-image-7738 img-responsive app-img-border col-md-6 lazyload\" style=\"max-width: 300px; margin: 20px 17px;\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20763%201602%22%3E%3C%2Fsvg%3E\" alt=\"screen_4\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20763%201602%22%3E%3C%2Fsvg%3E 763w\" sizes=\"(max-width: 763px) 100vw, 763px\" data-srcset=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_4.png 763w, https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_4-487x1024.png 487w\" data-src=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/screen_4.png\"><\/p>\n<table class=\"table table-bordered\" cellspacing=\"3\" cellpadding=\"3\">\n<tbody>\n<tr>\n<th>DO\u2019S<\/th>\n<th>DON\u2019TS<\/th>\n<\/tr>\n<tr>\n<td>Provide a quick overview of the app. Present a maximum of three benefits for getting onboard.<\/td>\n<td>Avoid using too many slides to explain a single concept. It wastes the time of the user.<\/td>\n<\/tr>\n<tr>\n<td>\u201cOne Slide, One Concept!\u201d It helps the user digest every tiny detail and retain the key message of the app.<\/td>\n<td>Don\u2019t use onboarding as a means to market other mobile applications. It can be distracting.<\/td>\n<\/tr>\n<tr>\n<td>Understand the users\u2019 point of view. Don\u2019t show off all the cool aspects of the app. Ensure that onboarding solves their problems and answers their need.<\/td>\n<td>Keep the language brief. Maximize the usage of icons and ensure the text doesn\u2019t run too long on each slide.<\/td>\n<\/tr>\n<tr>\n<td>Onboarding should be done before the user signs up or logs into the service. After logging in, don\u2019t pester the user with reminders and benefits of the app.<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"mt20\" style=\"color: #66ccff; float: left; width: 100%;\"><strong>TECHNIQUE 2: Function-oriented onboarding<\/strong><\/p>\n<p class=\"mb20\">Skip the benefits and get to the point. This is what this technique is all about focusing on the app\u2019s key functionality. If you are adopting this approach to onboarding, the user must know:<\/p>\n<ul class=\"mb20\">\n<li>What is the key functionality of the app? (how to get started or what actions are commonly used)<\/li>\n<li>When to use the functionality? (for example, viewing search results)<\/li>\n<li>How to use the functionality? (swiping or tapping up or down for the next action)<\/li>\n<\/ul>\n<p><noscript><img decoding=\"async\" width=\"763\" height=\"1602\" class=\"aligncenter size-full wp-image-7736 img-responsive app-img-border col-md-6\" style=\"max-width: 300px; margin: 20px 17px;\" src=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/new_game_1.png\" alt=\"new_game_1\" srcset=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/new_game_1.png 763w, https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/new_game_1-487x1024.png 487w\" sizes=\"(max-width: 763px) 100vw, 763px\"><\/noscript><img decoding=\"async\" width=\"763\" height=\"1602\" class=\"aligncenter size-full wp-image-7736 img-responsive app-img-border col-md-6 lazyload\" style=\"max-width: 300px; margin: 20px 17px;\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20763%201602%22%3E%3C%2Fsvg%3E\" alt=\"new_game_1\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20763%201602%22%3E%3C%2Fsvg%3E 763w\" sizes=\"(max-width: 763px) 100vw, 763px\" data-srcset=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/new_game_1.png 763w, https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/new_game_1-487x1024.png 487w\" data-src=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/new_game_1.png\"><\/p>\n<p><noscript><img decoding=\"async\" width=\"763\" height=\"1602\" class=\"aligncenter size-full wp-image-7735 img-responsive app-img-border col-md-6\" style=\"max-width: 300px; margin: 20px 17px;\" src=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/1_screen_intro.png\" alt=\"1_screen_intro\" srcset=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/1_screen_intro.png 763w, https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/1_screen_intro-487x1024.png 487w\" sizes=\"(max-width: 763px) 100vw, 763px\"><\/noscript><img decoding=\"async\" width=\"763\" height=\"1602\" class=\"aligncenter size-full wp-image-7735 img-responsive app-img-border col-md-6 lazyload\" style=\"max-width: 300px; margin: 20px 17px;\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20763%201602%22%3E%3C%2Fsvg%3E\" alt=\"1_screen_intro\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20763%201602%22%3E%3C%2Fsvg%3E 763w\" sizes=\"(max-width: 763px) 100vw, 763px\" data-srcset=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/1_screen_intro.png 763w, https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/1_screen_intro-487x1024.png 487w\" data-src=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/1_screen_intro.png\"><\/p>\n<table class=\"table table-bordered\" cellspacing=\"3\" cellpadding=\"3\">\n<tbody>\n<tr>\n<th>DO\u2019S<\/th>\n<th>DON\u2019TS<\/th>\n<\/tr>\n<tr>\n<td>Just like benefits-oriented onboarding: A maximum of three slides, presenting one function per slide.<\/td>\n<td>Don\u2019t state the obvious. Telling users to navigate via the navigation bar isn\u2019t needed or \u2018X\u2019 sign doesn\u2019t need an explanation that it\u2019s for quitting.<\/td>\n<\/tr>\n<tr>\n<td>Ensure the app screen isn\u2019t empty. Include a quick note on how to get started so they don\u2019t ponder if the blank screen is a bug or a feature.<\/td>\n<td>Explain icons only if needed. Buttons for liking, favoriting and sharing are known universally so explaining them again isn\u2019t needed.<\/td>\n<\/tr>\n<tr>\n<td>Onboard the users before they login or signup.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Onboard the user with a certain feature by ensuring they follow at least one person.<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"mt20\" style=\"color: #66ccff; float: left; width: 100%;\"><strong>TECHNIQUE 3: Progressive Onboarding<\/strong><\/p>\n<p style=\"clear: both; display: block; float: left; width: 100%; margin: 20px 0px 30px;\"><noscript><img decoding=\"async\" width=\"546\" height=\"1100\" class=\"aligncenter size-full wp-image-7754 img-responsive app-img-border\" style=\"max-width: 300px; text-align: center; margin: 0px auto;\" src=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/Mobile-App-Onboarding-First-Impressions-Count-How-to-Do-it-Right_new.png\" alt=\"Mobile App Onboarding- First Impressions Count, How to Do it Right_new\" srcset=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/Mobile-App-Onboarding-First-Impressions-Count-How-to-Do-it-Right_new.png 546w, https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/Mobile-App-Onboarding-First-Impressions-Count-How-to-Do-it-Right_new-508x1024.png 508w\" sizes=\"(max-width: 546px) 100vw, 546px\"><\/noscript><img decoding=\"async\" width=\"546\" height=\"1100\" class=\"aligncenter size-full wp-image-7754 img-responsive app-img-border lazyload\" style=\"max-width: 300px; text-align: center; margin: 0px auto;\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20546%201100%22%3E%3C%2Fsvg%3E\" alt=\"Mobile App Onboarding- First Impressions Count, How to Do it Right_new\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20546%201100%22%3E%3C%2Fsvg%3E 546w\" sizes=\"(max-width: 546px) 100vw, 546px\" data-srcset=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/Mobile-App-Onboarding-First-Impressions-Count-How-to-Do-it-Right_new.png 546w, https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/Mobile-App-Onboarding-First-Impressions-Count-How-to-Do-it-Right_new-508x1024.png 508w\" data-src=\"https:\/\/mobisoftinfotech.com\/resources\/wp-content\/uploads\/2015\/04\/Mobile-App-Onboarding-First-Impressions-Count-How-to-Do-it-Right_new.png\"><\/p>\n<p class=\"mb20\">Users learn best by doing. Progressively onboarding a user is one of the most popular technique as it walks a user through the app and presents information to the user as they use the app.<\/p>\n<table class=\"table table-bordered\" border=\"1\" cellspacing=\"3\" cellpadding=\"3\">\n<tbody>\n<tr>\n<th>DO\u2019S<\/th>\n<th>DON\u2019TS<\/th>\n<\/tr>\n<tr>\n<td>For a complex app, progressive onboarding is a good choice. You would feed the user information only when it\u2019s appropriate and logical in the workflow, giving the user time to digest it.<\/td>\n<td>A walkthrough should enhance the user experience of the app. Don\u2019t splash the screen with too many features. Let the user learn slowly on how to use the app.<\/td>\n<\/tr>\n<tr>\n<td>Walk the user through hidden menus and functions which are mostly visible via a double tap or long press.<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 style=\"font-size: 24px; display: inline-block; margin: 20px 0;\"><strong>5 Strategies to Improve Mobile App Onboarding:<\/strong><\/h3>\n<p class=\"mb20\">The moment the <strong>first-time user experience (FTUE)<\/strong> is linked to key app success metrics like retention, it can massively boost the lifetime value of a user by 500%. Mobile app onboarding activates people to become engaged users and is directly linked to the ROI of your app. Here are some tips to improve the experience:<\/p>\n<p class=\"mb20\"><strong>1) Stick to the Point<\/strong><br>\nFirst-time users are excited about your app, but they don\u2019t need to be loaded with information already as it might bore them or scare them. Start with your value proposition and move on to basic functionality from there. Ensure that your users aren\u2019t too distracted with too many icons or images and they remain focused throughout the process.<\/p>\n<p class=\"mb20\"><strong> 2) Show, don\u2019t tell<\/strong><br>\nToo many words, jokes and rules aren\u2019t quite liked by app users as they prefer to \u2018learn by doing\u2019. Instead of heavy text, focus on providing the users with an interactive app experience. With interactivity, users can complete the gestures they need to learn and move onto using the app without any issues.<\/p>\n<p class=\"mb20\"><strong>3) Keep Logins Simple<\/strong><br>\nNobody likes it. Studies indicate that they account for a significant drop off while using the app, but it\u2019s a must have for almost all the apps today. Make the process easy, and call it only when it is required. The main goal is to collect all the user information as quickly as possible before they become frustrated or disengaged.<\/p>\n<p class=\"mb20\">Experiment with options such as social media login or email login or no login at all. The timing matters too. At the beginning of onboarding or after unlocking a certain amount of features. But, keep it simple.<\/p>\n<p class=\"mb20\"><strong>4) Indicate Progress in the flow<\/strong><br>\nRather than throwing your user and asking him to swim in the deep, make it manageable by indicating progress within each step. Show the user the number of steps or screens remaining and their advancement so far. By being aware, they know where they stand and it will encourage them to complete the process entirely.<\/p>\n<p class=\"mb20\"><strong> 5) Befriend your user<\/strong><br>\nCommunicate with your app user just like a friend. Avoid using heavy marketing jargon as you are not a robot trying to sell something. Throwing in personal statements such as \u2018Hello\u2019, \u2018Glad to Have You here\u2019 etc. goes a long way in retaining your user.<\/p>\n<p class=\"mb20\"><strong>Conclusion<\/strong><br>\nThe guidelines and tips above will jumpstart your mobile app onboarding experience, but remember the main goal is to retain the user. While evaluating which technique to use, consider the user scenario, user data you have whether from analytics or market research.<\/p>\n<p class=\"mb20\">If you are still unsure about which technique to opt for, test one or two techniques and <strong>analyze the feedback to see what works and what doesn\u2019t!<\/strong><\/p>\n<p class=\"mb20\">Know more about our <a href=\"https:\/\/mobisoftinfotech.com\/services\/mobile-app-development-company\">mobile app development services<\/a> here.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A mobile app\u2019s retention rate depends on many factors. But \u2018first impression is the last impression\u2019 indeed and having a delightful onboarding experience for users is a must. Once the user discovers and installs your app, that\u2019s only half the battle won. The first few minutes that a user installs and launches the app can [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":7725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[286],"tags":[515,516,517,512,513,514,518,519],"class_list":["post-7696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-app-onboarding","tag-app-onboarding-best-practices","tag-best-app-onboarding","tag-mobile-app-onboarding","tag-mobile-application-user-onboarding","tag-mobile-apps-user-onboarding","tag-onboarding-app","tag-onboarding-mobile-apps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile App Onboarding : How to Do it Right<\/title>\n<meta name=\"description\" content=\"Displaying onboarding screens to first-time users is a common practice in mobile apps. 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