{"id":9319,"date":"2016-07-15T13:36:19","date_gmt":"2016-07-15T13:36:19","guid":{"rendered":"http:\/\/mobisoftinfotech.com\/resources\/?p=9319"},"modified":"2020-11-25T14:35:58","modified_gmt":"2020-11-25T09:05:58","slug":"microsoft-worldwide-partner-conference-heres-all-you-need-to-know","status":"publish","type":"post","link":"https:\/\/mobisoftinfotech.com\/resources\/blog\/microsoft-worldwide-partner-conference-heres-all-you-need-to-know","title":{"rendered":"Microsoft Worldwide Partner Conference: Here\u2019s All you Need to Know!"},"content":{"rendered":"

The much-awaited Microsoft Worldwide Partner Conference recently kicked off at Toronto, Canada with a motivating keynote speech by Satya Nadella. The tech giant\u2019s major event witnessed active participation of approximately 13,000+ partners spanning across 144 countries and more than 90 global press and tech analysts.<\/p>\n

The main theme of the event was how \u2018Digital Transformation can help ignite higher margins and faster growth for Microsoft partner\u2019 – and some big brands from the tech industry such as GE, Japan, and Ecolab officially announced their tie-ups with Microsoft to kick off a whole new digital journey with the main motto to increase partner profitability and speed up business growth.<\/p>\n

We\u2019re in the midst of a digital revolution and our data is highly susceptible to privacy risks and security of highly-sensitive data is a threat as technology has taken over almost all aspects of our business and personal lives. The current digital revolution draws a clear path for an all-new digital transformation with totally new ways to engage customers, empower employees, optimize operations and transform existing products as well.<\/p>\n

“We will help enable digital transformation by delivering more personal computing across Windows and our devices. With this next wave of computing, all new opportunities are available for our partners \u2013 across Windows, Surface, Surface Hub, and Microsoft HoloLens”, as stated by Microsoft at the Worldwide Partner Conference.<\/p>\n

Let\u2019s take a look at the major announcements made by the company spanning across cloud computing, latest partnerships, and more:<\/p>\n

Surface as a Service Coming Soon:<\/h3>\n

Microsoft has announced a whole new program specifically aimed at expanding Surface\u2019s hold in the enterprise named as \u2018Surface as a Service\u2019. So what does this mean? It allows businesses to lease Surface devices as a subscription service through Microsoft\u2019s Cloud Solution Providers (CSPs), packed with subscriptions to Office 365 and Windows 10. This move has been rooted to boost Microsoft\u2019s declining hardware business and customers can get quick access to the latest hardware as well as fast device refresh cycles.<\/p>\n

The latest \u2018Surface as a Service\u2019 program has been created to offer a totally different way of bringing in the Surface device into the enterprise, which goes way beyond the traditional reseller programs. There weren\u2019t in-depth details on how the subscription service would work, but it will be available to CSP\u2019s who are also genuine Surface Authorized Distributors.<\/p>\n

As of now, the program is initially being launched with ALSO, which is a leading Cloud Solution Provider in Europe, but Microsoft has declared that it would expand this program all over the world very soon!<\/p>\n

Microsoft forges Ties with Big Blue and Booz Allen Hamilton:<\/h3>\n

The biggies within the tech world Microsoft and IBM have entered into a new partnership to write and develop new business applications for the Microsoft Surface Tablets and Surface Book Laptops. What does this mean for Microsoft?<\/p>\n

It spells victory as getting into a partnership with IBM which has pre-existing business partnerships with many of the world\u2019s leading brands is quite an achievement. The main fact that customers all over the world demand Surface is a big bonus for Microsoft\u2019s slightly shaky hardware business, and another major win is Windows 10 operating system would gain a better reach. For IBM, this deal is very similar to the one it forged with Apple back in 2014 to build applications for iPhones and iPads and the big benefit for the Big Blue is that it can rake in more enterprise software customers minus the cost of having to support hardware.<\/p>\n

Microsoft and IBM\u2019s partnership traces back to around 20 years, as they have been working on a variety of tech and business solutions. “It’s kind of natural that we’d find a way to work great with IBM,” says Brian Hall, general manager of Microsoft Devices.<\/p>\n

Azure Stack:<\/h3>\n

Around a year ago, Microsoft flashed an important news amidst the cloud technology wars: Special software that provided business customers with the access to build their own mini-clouds, running on their own hardware independently.<\/p>\n

However, there is a slight change now as the tech company has announced different plans \u2013 Microsoft Azure Stack won\u2019t work with a company\u2019s current hardware, at least in the starting. Instead, Microsoft is working on a new model where customers will have to buy special Azure Stack \u2018integrated systems\u2019 from Dell, Hewlett-Packard enterprise and Lenovo too. Another update is Azure Stack has been pushed to 2017 and not this year.<\/p>\n

This news has attracted mixed reviews from those in the IT community eagerly waiting for Azure Stack. Why? IT professionals wanted to take advantage of the benefits of Microsoft\u2019s Azure cloud services, without having to make any changes to what they were already doing.<\/p>\n

Here\u2019s a throwback to Windows 10 and all its coolest features.<\/p>\n