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Inbound Marketing Tools And Services

Boost your inbound marketing with some of the best digital/content marketing tools and services in the industry

We Use Robust Inbound/ Digital Marketing Tools And Services As The Weapons Of Mass Attraction

Inbound Marketing Tools play a very vital role to capture leads, track results and manage the whole marketing process. We use variety of SEO/web marketing tools that are essential to make the inbound marketing methodology work for your business.

Inbound Marketing Analytics Tools by Mobisoft-Infotech

We use some essential inbound/content marketing tools and services and go through several procedures to make the inbound marketing methodology work for your business.

Organic Inbound Marketing Tools

Search Engine Optimization (SEO)

In search engine optimization we use web marketing/SEO tools like:

  • We use Google Analytics, Google webmaster and SEMrush for Website Analysis and to generate different type of reports

    • google analytics - Digital Marketing Services Mobisoft Infotech
    • google webmaster - Digital Marketing Services Mobisoft Infotech
    • semrush - Digital Marketing Services Mobisoft Infotech
  • Ahrefs and Moz are used for the analysis of the backlinks

    • ahref  - Digital Marketing Services Mobisoft Infotech
    • moz - Digital Marketing Services Mobisoft Infotech

Content Management (CM)

For content management we use different search marketing tools and services in India, those tools are:

  • For Content generation we use Ahrefs and Buzzsumo. We also use other tools such as Portent, HubSpot, and Build Your Own Blog

    • ahref - Digital Marketing Services Mobisoft Infotech
    • buzzsumo - Digital Marketing Services Mobisoft Infotech
    • portent - Digital Marketing Services Mobisoft Infotech
    • hubspot - Digital Marketing Services Mobisoft Infotech
  • We do Content curation using Scoop.it, Pocket, Sniply and Storify

    • scoopit - Digital Marketing Services Mobisoft Infotech
    • pocket - Digital Marketing Services Mobisoft Infotech
    • sniply - Digital Marketing Services Mobisoft Infotech
    • storify - Digital Marketing Services Mobisoft Infotech
  • Content Promotion is done through Social Media and for this we use tools like Hootsuite and HubSpot for scheduling the post

    • hootsuite - Digital Marketing Services Mobisoft Infotech
    • hubspot - Digital Marketing Services Mobisoft Infotech
  • For Content Syndication we use websites like Growth Hackers, Favored.it, and Hacker News

    • growth hacker - Digital Marketing Services Mobisoft Infotech
    • hacker news - Digital Marketing Services Mobisoft Infotech

Web Automation Tools And Services In India

Marketing automation refers to the software that exists with the goal of automating marketing actions. We use tools like HubSpot Customer.io, and Constant Contact.

    • customer.io - Digital Marketing Services Mobisoft Infotech
    • constant contact - Digital Marketing Services Mobisoft Infotech

Tools To Measure Brand Awareness

We use LinkedIn Analytics and SocialMention.com as Brand Awareness measurement tools.

  • LinkedIn Analytics
  • It is an effective tool for measuring B2C brand awareness. With help of LinkedIn Analytics dashboard we can easily spot how many visitors are viewing your LinkedIn Profile and the content in it.

  • linkedin - Digital Marketing Services Mobisoft Infotech
  • SocialMention.com
  • It is a site that helps to monitor your social media presence across multiple platforms. It also helps to determine whether your social mentions are positive or negative.

  • socialmention - Digital Marketing Services Mobisoft Infotech

Online Reputation Management (ORM)

ORM is all about improving and restoring your brand’s name. We provide the best services and use top ORM tools in India. Tools for ORM are Google Alerts and SocialMention.com.

  • Google Alerts
  • Google Alerts searches for blog posts, articles and news stories in its search engine database based on requested queries. It also provides email alerts with the results.

  • google alerts - Digital Marketing Services Mobisoft Infotech
  • SocialMention.com
  • Along with the requested queries, it displays information about Brand strength, Sentiment, Passion and Reach.

  • socialmention - Digital Marketing Services Mobisoft Infotech

Data Science and Analysis

We do data analysis for Competitor’s research, Technical analysis and Content marketing. The tool we use for this is Google API (now universal analytics)

google map api - Digital Marketing Services Mobisoft Infotech

Conversion Rate Optimization (CRO)

It is a system for increasing the percentage of visitors to a website that convert into customers.

  • Readability Score
  • It is a CRO testing tool that shows you if your content is too difficult to understand for your target customers.

  • realibility score - Digital Marketing Services Mobisoft Infotech
  • Google Tag Manager
  • It is used for CRO analysis. It helps to create conversion metrics that allows to create goals on whatever conversion metric you want in Google Analytics.

  • google tag manager - Digital Marketing Services Mobisoft Infotech

Influencer Marketing

Influencer marketing drives your brand’s image to the larger market. It helps you reach wider audience, and create more trust between you and your followers.

  • Followerwonk
  • This tool by moz makes it easy to find relevant topic and location on Twitter.

  • followerwonk - Digital Marketing Services Mobisoft Infotech
  • Hootsuite’s Search Stream
  • It organizes influencers into lists, find best influencers and track what they share.

  • hootsuite - Digital Marketing Services Mobisoft Infotech

Page Speed

Tool we use for analyzing page speed is Google Developer’s PageSpeed Insights.

pagespeed insight - Digital Marketing Services Mobisoft Infotech

Website Reporting and Measurement

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

  • Google Analytics
  • Google Analytics includes Google Website Optimizer rebranded as Google Analytics Content Experiments. It helps in increasing visitor conversion rate and visitor satisfaction by testing various combinations of website content.

  • Google Analytics - Digital Marketing Services Mobisoft Infotech
  • Omniture
  • It is an online marketing and web analytics company acquired by Adobe Systems in 2009. Omniture include different products like SiteCatalyst, Test&Target, Discover, SiteSearch etc.

    • adobe sitecatalytics - Digital Marketing Services Mobisoft Infotech
    • adobe test and target - Digital Marketing Services Mobisoft Infotech
    • discover - Digital Marketing Services Mobisoft Infotech

User Interface (UI) and User Experience (UX)

Axure is a tool used for making wireframes or prototypes.

axure - Digital Marketing Services Mobisoft Infotech

Paid Marketing Tools

Display Advertising

For display advertising we use tools like Google Display Planner, and Google Adwords.

  • Google Display Planner
  • It helps to plan your Display Network Campaigns and also shows the potential reach.

  • Google AdWords
  • It offers display and text ads in association with the highly targeted keywords.

  • google adwords - Digital Marketing Services Mobisoft Infotech

Social Media

There are different tools used for different social media sites such as:

  • Facebook Power Editor is the tool we use for creating and running advertising campaign on Facebook

    • facebook power editor - Digital Marketing Services Mobisoft Infotech
  • Nanigans is a multi-channel advertising software with emphasis on Facebook marketing

    • nanigans - Digital Marketing Services Mobisoft Infotech
  • Twitter Native Platform is used to advertise on Twitter

    • twitter - Digital Marketing Services Mobisoft Infotech
  • For LinkedIn advertising we use LinkedIn Campaign Manager Tool

    • linkedin campain manager - Digital Marketing Services Mobisoft Infotech
  • YouTube Analytics Data help in collecting information on various metrics such as number of views, user engagement etc.

    • youtube analytics - Digital Marketing Services Mobisoft Infotech
  • We also conduct YouTube advertising remarketing ads for users who have already watched your previous videos

    • youtube advertisement - Digital Marketing Services Mobisoft Infotech

Pay-Per-Click (PPC)

PPC is a model of internet marketing in which advertisers pay fee each time one of their ads is clicked.

Paid Competitive Keyword Research Tools:

  • SEMrush
  • It covers both AdWords and Organic search results, adding data like Keyword value and volume to the ranking data. It also tracks Google’s global search results.

  • SpyFu
  • It shows your competitor’s most profitable keywords and advertisements they are buying or ranking for in the organic search results.

  • spyfu - Digital Marketing Services Mobisoft Infotech

Budget Estimation Tools:

  • Google Traffic Estimator
  • It estimates the number of Google AdWords ad clicks and bid prices for the top advertising position.

  • Google AdWords
  • It helps to track your ad impressions to see how much traffic they get.

  • google adwords - Digital Marketing Services Mobisoft Infotech

Remarketing

Remarketing helps you reach people who have already visited your website or app. For Remarketing we use tools like AdRoll and ReTargeter.

AddRoll - Digital Marketing Services Mobisoft Infotech Retargeter - Digital Marketing Services Mobisoft Infotech

Mobile Advertising

DropIn and InMobi are the tools we use for Mobile Advertising and help you make your ads appear on Mobile devices.

  • InMobi
  • InMobi enables customers to discover new products and services by providing personalized and contextual ad experience on mobile devices.

  • inmobi - Digital Marketing Services Mobisoft Infotech
  • DropIn
  • The platform tie-up with the local business Facebook pages and generate mobile ads automatically using a business’ own images and text.

  • dropin - Digital Marketing Services Mobisoft Infotech

Tracking Paid Campaign

Tracking Paid Social media Campaign:

  • AgoraPulse
  • AgoraPulse operates in multiple languages and it is used to track enhanced engagement analytics across Twitter, Facebook and Instagram.

  • agora pulse - Digital Marketing Services Mobisoft Infotech
  • Google Analytics
  • It is used to measure the value of traffic coming from social sites, how visitors behave, and if any conversion is taking place.

  • google analytics - Digital Marketing Services Mobisoft Infotech

Tracking Paid Digital Channel:

  • Mixpanel
  • It is the most advanced analytics platform. It tracks user interactions with mobile and web applications. Collected data is used to measure user engagement and retention.

  • mixpanel - Digital Marketing Services Mobisoft Infotech

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