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Website Redesign Experts

Are you considering a website redesign, but not sure where to start?Allow us to revamp your digital presence!

Identifying key

Reasons For Redesign

It is essential for us understand the major areas of focus for the redesign and what you want to improve. We will collect the reasons from the associated website metrics and customer and/or your feedback.

  • Use of outdated technologies
  • Moribund design
  • Need of new branding
  • Website doesn’t work
  • Need of CMS
  • Performance issue
  • Not responsive (Mobile Friendly)
  • Not optimized for google
  • Change in content strategy
  • Competition

Our12 Step Approach

Current Website Metrics Analysis

We believe in data driven decision making. Your existing website analytics is really helpful to understand the user patterns and key metrics in order take informed decision in the redesigning process. Some metrics we consider tracking are

  • Number of visits/visitors/ unique visitors
  • Bounce rate
  • Time on website
  • Domain authority
  • Current SEO rankings for important keywords
  • Number of new leads/form submissions
  • Others
Website Goals: Do They Matter?

A truly effective redesign is more than just about creating a new look; it’s about generating more visitors, leads, and customers. An entire website redesign isn’t always needed according to your marketing goals, but regular updates are a must aligned with your newest marketing plans. Here’s what we do:

  • Act as an online brochure
  • Educate potential clients
  • Increase brand awareness
  • Establish a company as an industry leader
  • Act as a portal for clients
  • Drive new client leads
  • Retain or upsell existing clients
  • Sell products or services
  • Unique visitor count improvement
  • Increase search engine traffic
  • Build-Up Inbound links
  • Reduce bounce rate
  • Improve landing page conversion
  • Improve visitor-to-lead conversion
  • Optimize keyword performance
Competitor Analysis

When it comes to redesigning your website, we help you assess the successes and failures of your competitors to improvise on business strategy according to your goals. We determine this by analyzing close competitor’s websites or industry-specific websites. Side-by-side comparisons can be the best way to determine what your website doesn’t have, and further scope for improvement. It’s not about copying, but looking at what we can do differently and better.

Our Study Includes:

  • Which features feel intuitive?
  • How quick do pages load?
  • What is the hierarchy of information?
  • What is the message they are conveying?
  • What do you see first on landing page?
  • What is the overall feel?
  • What are their visual design choices?
  • What stands out?
  • How are they using typography?
  • Is the site responsive?
  • Where does most of their traffic come from?
  • How easily can we contact them?

How we do it?

  • Experience their sites using different machines, such as a PC, laptop (Macbook), and tablet and mobile
  • Access their sites through different browsers (Chrome, Firefox, IE, Safari)
  • Analyze their navigation model
  • Analyze website functionality and its ease of use
  • Analyze user experience and user paths
Unique Selling Proposition Analysis

When visitors reach your website they will need to very quickly understand who you are, what you do, if you can help them and why they should stay on your website (and ultimately buy). In order to achieve this you must have a unique selling proposition (USP) or in other words, the one thing that makes your company different. Then, your USP must be used to influence content across your entire website, especially on your homepage or other high entry pages. Hence, before crafting design and content strategy, we identify your Unique Selling Proposition (USP) so that it is consistent across entire website. This step defines how the world communicates with your website.

Unique Selling Proposition could be

  • What makes your products or services worth buying?
  • What makes you different?
  • How your product & services solves customer’s problems or improves their situation.
  • Delivers specific benefits (quantified value)
  • Why they should buy from you and not from the competition (unique differentiation)
  • Brand message and mission, vision and values.
Customer Persona Analysis

By clearly identifying your customers/visitors, you’ll be able to build a website that truly speaks to them. We develop one or more customer personas with your help, which are fictional characters, based on real data about customer demographics and online behavior, along with details about their personal attitudes, value drivers and concerns. This helps us imagine your ideal prospect and tailor the website to meet their needs. Some of the details includes demographics, geography, industry, designations etc. Also, need based analysis includes What are the biggest problems they are trying to solve? What do they need most? What information are they typically searching for? What trends are influencing their business or personal success?

Functional Requirement Analysis

Every website has functional and nonfunctional requirements. Before actual design & development process it is important to define those requirement. We jot down every feature you would like on your new website. Then, consider which features will help you meet or exceed your website goals as well as the needs and preferences of your website visitors. Categorize all the features into separate lists for “must have”, “want to have” and “nice to have”.

  • Blog
  • Content management system ( CMS )
  • Contact forms
  • Social media integrations
  • Video integration
  • Forum and knowledge base integration
  • CRM Integration
  • File sharing
  • Newsletter signup forms
  • Analytics integrations
  • Language support
  • Technology preference
Website Sitemap Creation

A visual sitemap is extremely helpful when planning website redesign. It helps organizing website content and capture all of the main sections that needs on new website. We start with drawing existing website sitemap. The purpose of making a sitemap for the existing website is to have a better idea of the site’s current information architecture and also usability issues.
Based on the content addition or deletion, features and other factors we create new sitemap for all stakeholder to understand the scope. It also helps to

  • Define navigation structure
  • Content, design and development planning
  • Clarify site’s purpose and goals
  • Avoid duplicate content
  • Streamline conversion funnel
Website UX and UI Design

Our design process starts with designing wireframes of all key pages. Wireframes illustrate the placement and prioritisation of content and functionality. It also help guide the navigation and layout design. We do it iteratively until all stakeholders reach a consensus.
Once the blueprint for the website has been defined through the creation of the sitemap and wireframes, the next step is to create a visual style. The overall visual mockups will most likely be determined by the visual brand of the organization; the goals being to connect the web with all other forms of the organization’s communications.
We believe in simplicity being the key. While designing the website concept, we emphasis on your branding guidelines, typography, iconography, visual language, simplicity and usability. We design visual mockups for all key pages for desktop & also create separate mockups for mobile.

GUI testing on actual devices

As the number of people using mobile devices increases, so too does the pressure to ensure that our websites look good and are legible on mobile devices. While designing mockups we also make sure we test those on real mobile phones. This really helps us addressing usability issue before it becomes problem.

Deliverables

  • Wireframes of all key pages
  • Visual mockup concepts of home page
  • Visual mockups of all key pages for Desktop and Mobile
  • Visual specification document
Website Development

During this phase we will be responsible for the client-side as well as server side development ensuring the project adheres to W3C standards and best practices. We emphasize on

  • Cross browsers and platform compatibility
  • Faster page loads
  • Clean markup for better search engine ranking
  • Content accessible to a wider range of users, including those with disabilities (WAI)
  • Latest front-end trends help to stand out from the crowd

The major scripting & programming languages we use with website designing are Javascript, BootStrap, PHP, HTML5, CSS3, jQuery, AngularJs, Backbone.js

Website Testing

Quality of work is supervised by QA (Quality Assurance) team performing series of tests. We carry following QA activity before and after release of the website.

  • Content - Accurate, understandable, spelling, grammar (review conducted by content contributors / content editors)
  • Links - We review website for broken links using an automated tool like WebXM

Functionality

Does the website perform the functions defined in the original project definition, create task list and conduct methodical testing

  • Validity - validate (X)HTML, validate CSS
  • Accessibility - Automated section 508 tests using an automated tool like WebXM, manual section 508 tests
  • Browser/OS/Resolution - We test site on the target browsers, OS and devices defined either manually or using test cloud.
  • Connection Speed - We use the Google Page Speed to get analysis and recommendations on the speed/size of your pages.
  • Usability - We conduct informal or formal usability testing with your target audience.
  • Search Engine Optimization - We review the website for semantic markup.
  • Security - Using request automated Security scan tools , review file authorizations, review authentication method, conduct authentication test.
Website Pre-Launch Strategy

Launching a new website can be a tedious task, but we alleviate some of the stress by following this comprehensive website launch checklist.

Page Content

  • We ensure the entire web content has been scrutinized, with emphasis on spellings and grammar.
  • Correct paragraphs, lists, headers and other formatting.
  • Accurate company contact details throughout the company website.
  • No traces of Lorem Ipsum anywhere.
  • Correct Images that are formatted appropriately.
  • Videos added appropriately that run smoothly.
  • Accurate audio files are added and work across all devices.
  • Be it case studies, e-books or white papers, it has all been proofread.
  • We also ensure all the premium content is stored within proper libraries and they work properly.
  • The current year is included in the copyright date.
  • Images, fonts as well as other content have been licensed and/or cited.

Design

  • CSS/HTML is properly validated.
  • Favicon works properly and is in place.
  • Optimized scripts across web pages.
  • Optimized images across web pages.
  • Optimized CSS across web pages.

Functionality

  • Forms work and submit data systematically.
  • Thank-you message or page displays after form is submitted.
  • Form data is being emailed to a recipient and/or stored in a company database.
  • Auto-responders are working properly (if applicable).
  • Internal links across web pages are working properly.
  • External links across web pages are working properly, and open in a new tab.
  • Social media share icons are working properly.
  • Feeds are working properly (RSS, news, social media).
  • Company logo is linked to the homepage.
  • Load time for web pages is optimized.
  • 404 Redirect pages are in place (page-not-found)
  • Integrations with third-party tools, such as your CRM or marketing platform, are running smoothly.

SEO

  • Pages have unique page titles (fewer than 70 characters, includes keywords).
  • Pages have unique meta descriptions (fewer than 156 characters, includes keywords).
  • Pages have keywords (fewer than 10, all words appear in page copy).
  • Metadata is properly in place for any content in an RSS feed.
  • Metadata is properly in place for any social media sharing content.
  • Spelling and grammar are correct in all metadata.
  • Alt tags have been added to every image.
  • Adynamic XML sitemaphas been created.
  • The XML sitemap has been submitted to search engines.
  • Page URLs consistently reflect site information architecture.
  • 301 redirects are in place for all old URLs (redirecting old to new pages).
  • rel="nofollow” tags are in place on applicable links and pages.

Analytics

  • Your website analytics codes have been inserted on website.
  • Relevant IP addresses have been excluded from analytics tracking.
  • Funnels and goals have been properly created in your analytics software (if applicable).
  • Google Webmaster and Google Analytics accounts have been properly synced.
  • Google AdWords and Google Analytics accounts have been properly synced (if applicable).

Security & Backups

  • 24/7 monitoring scripts are installed.
  • A copy of the final website has been made for backup purposes.
  • Ongoing copies of the website are being created and stored on a regular basis.
  • Passwords and other website credentials are stored in a secure database.

Compliance

  • Web pages offer accessibility for users with disabilities (WAI-ARIA).
  • Web pages announce if the website uses cookies (required in some countries).
  • Website is compliant with usage rights for purchased or borrowed code, images, and fonts.
  • Terms and privacy policies are visible to website visitors.
  • Website is PCI compliant (if you’re storing and processing credit cards)
Post-Launch Strategy
  • After the launch of a website, It’s important to look at what’s working and what’s not working so that we can quickly make improvement to effectively meet the needs of your audience, and ultimately foster the website and business growth.
  • Essential post launch elements we take care are:
  • Verify that Google Can Still Read Your Website: We make sure that the robots.txt file is allowing Google to index the website.
  • Check for Broken Links: When a site is made live, it’s URL changes. We check for broken links and correct any we find.
  • Download Backup: We store a full backup of the website and confirm that the automatic backup begins to handle future backups.
  • Test Auto-Publishing to Social Media: If your website should auto-post updates to Facebook and Twitter, we verify it’s working by making your first new post after launch.
  • Check Google Webmaster: We’ll check for 404 errors in Google Webmaster tools. If we find some, we’ll put redirects in place for any important pages that are not redirecting properly. We’ll also verify that Google Analytics is tracking visitors properly.
  • Post-Launch Follow Up Meeting: We’ll meet stakeholders to confirm all tasks are complete, make sure everything is working properly and answer all questions.

Website RedesignCase Studies

Golden Colors

A newly revamped website to build a global community of artists.

BeforeAfter

Glamrs

A newly revamped website related to beauty, fashion, lifestyle and much more!

  • Web strategy & consultation
  • Custom web application development
  • Custom SaaS product development
  • Web UX/UI design
  • Ecommerce website development
  • Web automation testing
  • Responsive website design
  • Open source customization