Engineering Innovative Products with Long-Term Technology Strategy

A paradigm shift from customer satisfaction to delight being one among the many experiences in digital innovation, we help customers tap into a new dimension solving their business needs with our digital product development services.

The need for a digital product is a result of dynamic changes in the digital marketplace, technology advancements, rising competition, capitalizing on new opportunities, and much more. We craft a journey for our customers, beyond the simplistic products; discovering the right balance between business acumen and technological innovation maintaining the structural integrity between business, people, and technology. We implement best practices and evangelize the vision into a successful product by executing it smoothly, strategically, and predictably.

Where end-users remain at the heart of your business, technology fuels the very survival elements. Deciding technology factors in the accessibility, scalability, flexibility, and security making your application robust and your business futureproof. Technology also contributes heavily towards selecting your Software Delivery Partner and determines the long-term investment as you operate the business as usual.

Transforming your vision into a tangible digital product requires knowledge above technical background and expertise beyond the business domain. Fostering involvement in each step and owning the intricacies of the product development, we set a context of quid-pro-quo meaning your success is our delight.

Where end-users remain at the heart of your business, technology fuels the very survival elements. Deciding technology factors in the accessibility, scalability, flexibility, and security making your application robust and your business futureproof. Technology also contributes heavily towards selecting your Software Delivery Partner and determines the long-term investment as you operate the business as usual.

Transforming your vision into a tangible digital product requires knowledge above technical background and expertise beyond the business domain. Fostering involvement in each step and owning the intricacies of the product development, we set a context of quid-pro-quo meaning your success is our delight.

Product Consulting & Strategy

Product Consulting & Strategy

Product Consulting & Strategy

Predict success, before you invest. We identify the variables figuratively that contribute towards the success and failure of the product vision.

With the trend of augmenting ideas into reality, there are ample numbers of product development services in the market. Not all are earth-shattering, and those which are, are not successful just as a service, but because the great idea was shaped into the resulting product.

Our forte lies in shaping the idea, where we define a map of the idea, identify the challenges around it, and finally discover the target model which is the complete pie that needs to be cooked. Our focus group primarily evaluates the idea and determines the target market to break the ice.

Who: Business Consultant & Strategists

Defining the business objective around the idea or the real problem

Identify the challenges and the risks to translate the idea into a vision

Evaluate the idea, target audience, and the target market

Assess the idea, whether it’s a good market fit and identify the potential market opportunities

Defining the business objective around the idea or the real problem

Identify the challenges and the risks to translate the idea into a vision

Evaluate the idea, target audience, and the target market

Assess the idea, whether it’s a good market fit and identify the potential market opportunities

Establish the channels of communication and the key resources

Develop a Business canvas of the idea, which defines the USP, CapEx, OpEx, and ROI

Draft the current state of the Vision, build a Sustainable model and the stage of Expansion and Hyper-Growth

Craft the Operations, IT, Sales & Marketing pillars around your product to drive the Business efficiently with a long term sustainability model

Define the Key Performance Indicators around your Business, Product, Operations, Sales, and Marketing enabling you to measure the benefits realization and overall objectives

Assist in the Go or No-Go Decision

Product Discovery

Product Consulting & Strategy

Product Discovery

Define the "WHY" & Discover the "What & How". We conceptualize your vision from a holistic perspective and bring a face to it, by crafting the product blueprint with our digital product development services.

Unless you have a visual that is acknowledged by the sense perception, your idea is but an imagination. You need to add a touch of art, to foresee how your cooked pie looks to your customers to have a bite.

Excuse the kitchen language, what we meant here is to allow your end-users to see how your digital product will appear to them and yourself, it is vital to develop the wireframes. The first and the most important piece of developing a minimum viable product (MVP).

Product Discovery
Who: Product Manager, User Experience, Business Analyst & SMEs

Perform Competitor Analysis, User-centered research, Empathy Sessions, & Brainstorming workshops

Define the Target Business Process Model

Identify the competitors, their USP, strengths, weaknesses, and strategy

Shape the idea into a bespoke technology solution, emphasizing intelligence over artistry

Critique end-to-end product development, and consider those products that have the best chance of achieving the long-term objective

Develop High-level and Low-level designs of all the processes and workflows

Identify the emotions and interactions of the end Customers in the Target Market

Pick winning solutions from the sketches and weave them into a storyboard and craft a wireframe

Product Design

Product Design

Product Design

Shape the Product Design (UX, UI, Architecture) with effective human-centered design principles and sustainable scalability based on statistical research. Our Product design strategy is segmented into 2 key elements UX-UI design and Architecture design.

UX-UI Design
Who: Product Manager, User Experience, UI Designer, Business Analyst

The beauty of our software product development services is that we design a user experience that is structurally integrated with the intuitive user interface design. Our design team is like a coin that has 2 sides to it;

Product Design
  • User Experience (UX): One that performs extensive research & analysis around the target market, culture, audience, and competitors
  • User Interface (UI): Other that drives the resulting insights obtained from the research into a holistic output as visual designs

Backed with more than a decade of expertise our UX team primarily focuses on the User Experience strengthening the roots making it Usable, Useful, Findable, Accessible, Valuable, Credible, and Desirable.

On the other hand, our visual experts align their creative minds with the UX team capturing the emotions, messages from businesses, service segments and thereby deriving the typography, color scheme, shapes, and placements for the User Interface designs.

Our eventual goal is to move from ease-of-use to ‘delight-to-use’.

Architecture Design
Who: Product Manager, Technology Lead, System Analyst

We analyze thoroughly the key capabilities and characteristics of your Product, investigating the technology and datasets, which will work best when it comes to flexibility and scalability.

Our digital product development services determine an overall architecture design both for Application and Infrastructure deriving a reactive, automated, distributed (leveraging microservices), that is capable of processing multiple sets of data with advanced analytics, and accessible across interfaces, platforms, and services.

In this design exercise, we determine the key decision drivers that include but are not limited to OpEx, scalability, longevity, external services integration, and security.

Product Development

Product Development

Product Development

Architect the Product Solution which is modular, well-documented & responsive code. Our product development company drives efficiency with incremental product delivery resulting in accelerated time-to-market with our continuous integration & delivery framework.

Leveraging the foundation of Discovery and architecture of Design, Development is what builds your masterpiece. Yes, the stage of Development, the thousands & millions of lines of alien language which develops the bridge between the human and the digital world to interact.

Who: Business Analyst, Project Manager, UI Designer, Developers, Tech Lead

We operate with an agile yet lean approach when it comes to development. With utmost clarity in what we aim and what we do, we maintain a stack of activities & features with aligned priorities. We plan 10 days of sprints picking the features from the stack and progress with continuous delivery methodology. Our approach offers flexibility to adopt any changing or evolving needs, not just that it also produces robust deliveries with absolute transparency.

Although we are agile, we execute projects in a controlled environment as we value your investment. Our flexibility nurtures a strong culture of shared responsibility, thereby encouraging you to focus more on your business than on development.

Product Quality

Product Quality

Product Quality

Quality is an integrated gear of Product Development. Our testing frameworks & tools reduce the overall time & effort to launch quality products faster. Our range of Quality SaaS product development services enables us to develop Products in a matured Quality Process framework utilizing the testing tools & frameworks resulting in an optimized quality Product be it a Web-based application or a Mobile Solution or both.

Who: Test Lead, Tester, Project Manager, UI Designer, Developers, Tech Lead

In the entire Product Development Lifecycle our Quality Management Team adopts an integrated testing framework where each element of the product is verified on defined intervals which includes, but not limited to:

  • Unit Testing
  • User Experience and User Interface verification
  • Web Services (API) Testing
  • Functional Testing (Feature & Modular)
  • Integration Testing (Feature & Modular)
  • Regression Testing

Based on the additional requirements we also undertake ownership on-demand for:

  • System Integration Testing
  • Platform & Compatibility Testing
  • Usability Testing
  • Migration Testing
  • Automation Testing
  • Load Testing (Performance)
  • Vulnerability & Penetration Testing

Product Sustenance

Customer

Product Sustenance

Stay relevant, ahead, and sustainable by engineering product development services. We not just monitor & maintain the Product but also upgrade, optimize & enhance it boosting the overall growth & performance of the business with tangible outcomes.

Who: Project Manager, Development Team & SMEs On-demand
  • Application monitoring for evaluating the end-user experience and component-level performance of the Digital Product.
  • We provide smart ways of maintaining the user interface and upgrading it to the latest versions that enhance user functionality outperforms the application efficiency.
  • Integrated maintenance & enhancement support services to streamline, manage & maximize all systems and applications within your organization.
  • From productivity enhancement, feature enrichment, to regular functionality updates, our mobile app maintenance & support services help you make your app convenient to use.

Our digital product development services move above and beyond the classic maintenance model extending to trending modernization of the Product.

Want a Leading Digital Product Onboard?

Case Studies

Our expertise across industries has enabled us to come up with unique business solutions

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Digital innovation brings to you different cuisines at your doorstep in just a few clicks!

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Impacting transportation services through digital transformation.

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Resources

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Launch your next product with our comprehensive delivery suite.

Contact us to know more.