My Gamer Tags (MGT) offers a new way of gaming to gaming addicts. It presents a real time Gamer Buddy List so gamers could view when their friends are online (on both Xbox Live and The Playstation Network), view what games they are currently playing and be able to message them – all in real time. MGT transforms the way gamers play, share, connect and have fun on the console or on any device.
Gamers are social animals. The more gamers they see online the more connected they become to other gamers, and greater is the pleasure they derive out of gaming. Before the My Gamer Tags app got released, gamers had to play lone games and wait for friends to sign on, they had to 'search' for buddy information, and had to 'remember' things; all of which dreaded their joy of gaming.
Research
We researched some APIs of Playstation and Xbox which provided user information of gamers. This was crucial in developing the core feature of sourcing gamer profiles from gaming platforms and integrating it with the system.
Strategy
To build a mobile app for passionate gamers with real-time functionality and delivery for the iOS and Android platforms.
Development
The back end development was strewn with complexities. The Chat Server engineering and system integration with the gaming platform were the critical parts.
The Chat Server
The Chat Server had to be engineered to meet fierce chatting speeds and loads in real time, eliminating the dangers of a crash. Our Mobility-Excellence Team put its head and hands together to engineer this server for it to be sound and load proof.
Integrating real time information
Pulling real time gamer profile information from key sources like Xbox and Playstation and integrating it with the system to ensure a fluid, smooth back end flow was a challenge we met successfully.
Keep the app simple and user-focused. User experience and engagement ruled our design philosophy. Enhancements with animation and effects served to augment user engagement.
The My Gamer Tags app is both, a mobile and a website app. For the first time, gamers have a platform that connects them to the gaming world of mobile, desktops, laptops and consoles. MGT keeps gamers abreast of everything that is happening in their gaming world. This app is compatible with iPhone, iPad, iPod touch and Android.