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Mobile App Development Services

Our passion for providing the best and comprehensive mobility services and solutions to our customers is realized through our expertise in mobility gained through the experience of a strong 100+ top mobile app developers team that has a career-long experience in mobile technologies and a dedicated mobility user experience design, mobility QA team that is committed to leveraging the unique native capabilities of each device platform.

Mobisoft is among the top app development companies which deliver best in class mobility services and solutions with complete mobility lifecycle consultation and custom mobile app development in India. One of the best mobile app development companies that provide services along with customization on top of the pre-built solutions add value for our customers.

We Deliver Results That Matter

Our mobile app makers believe in blending latest mobile technology with methods of engagement and system integration to build business value that lasts beyond a few business cycles!

Case Studies

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android tablet case studies
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Mobile Application Lifecycle Management

mobile app consultation services mobisoft-infotech

Mobile App Consultation Services

Every mobile solution starts with a well-defined mobile strategy. As your mobile strategy partners, Mobisoft, a top mobile app development company in India helps you consider the mobile possibilities for your solution and understand how a mobile app fits into your business model and delivers the desired functionality. Our mobile strategy planning is unique and drives ROI for our clients, which sets us apart from other top mobile application development companies in Pune.

Be it Enterprise, B2C, B2E, B2B, or P2P mobile apps, for a mobile initiative to be successful it is important to map the offline behavior of users to their mobile behavior. Our mobile app consulting services address all the challenges involved in making your mobile app a success.

We have a consultative approach towards our client engagement. Being your technology partner and your enterprise mobile app builders, we understand your business needs and constraints fully well before we being one of the top app development companies offer our enterprise mobility services tailored to your needs. We have developed an exclusive process called “App Discovery” to increase success ratio of an app. Our app discovery services covers

  • Business Requirement Analysis
  • Technical And Business Feasibility Analysis
  • Competitive Research And Analysis
  • SWOT Analysis
  • Target Audience And Demographic Information
  • Technology, Tools, Platforms, Integrations And Server Architecture Selection
  • Business Model Definition
  • Proof Of Concept
  • Functional Specification Documentation
  • Wireframes

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Mobile App Architecture

One of the first steps for development of an app in a mobile application development company is selecting the right client architecture. We assist selecting right client architecture amongst “Mobile Web App”, “Native App”, “Hybrid App” approaches considering several unique aspects like device form factor, sporadic connectivity, variable bandwidth, multi-platform support, and user experience. Also, we assess mobile client architecture approaches by comparing them along with key technical and business drivers like multi-platform support, access to device sensors, performance, native look and feel, app search, app distribution, app upgrades, connectivity and development/testing effort, time-to-market, budget, TCO, consumer perception and BYOD.

Key Technical Criteria For Evaluating Mobile Architectures:

  • Access To Mobile Hardware Sensors
  • Performance
  • Native Look And Feel
  • Multi-Platform Support
  • Search, Distribution, And Upgrades
  • Offline Capability
  • Development & Testing

Key Business Criteria For Evaluating Mobile Architectures:

  • Time-To-Market, Budget, And Life-Cycle
  • Total Mobile App Development Cost Of Ownership (TCO)
  • Consumer Perceptions
  • Bring Your Own Device (BYOD)

For Mobile Apps, we follow MVC (Model View Controller) approach. We also make sure that all the DB Access Objects (DAOs) and the Web Services Access (Network Proxies) are in separate layers of their own. In our development, there is a strong focus on maintainability.

These are the key important aspects we take into consideration in mobile app lifecycle:

  • Implementation Approach
  • Performance
  • Usability, Micro-Interactions
  • Data Access And Connectivity
  • App Security
  • Analytics & User Engagement

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Mobile App UX/UI Design

Mobisoft is a mobile app design company and it designs mobile experiences to SOLVE problems. The success of a mobile app is contingent on a combination of factors out of which User Experience (UX) is the key. The apps that have become world class are those that deliver a great UX. Sticking to the best mobile design practices is the surefire way of creating best UX. Also, by understanding the user psychology and the philosophy behind these practices help us deliver an engaging design.

We follow best app design practices grouped into four different stages that together define our design process which our designers always follow to create a meaningful and conversion UX and UI.

  • Design Workshop(s)
  • Competitive Analysis
  • Information Architecture
  • Wireframes
  • User Interface Design
  • Usability Testing
  • Micro-Interaction Simulation
  • Design Specification

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Mobile App Development

Our top app developers follow Native, Hybrid and Cross-platform approaches for mobile app development in Houston and India. Each of these approaches has its strengths as well as drawbacks and ‘one size fits all’ is not applicable here. The implementation approach for a mobile application depends on the cost, time to market, business consideration and anticipated user experience.

In app development, we give more emphasis on building sustainable app through MVP architecture, security, performance, caching and queuing mechanism, usability, data access, connectivity and best coding practices. We maintain a quality of code by following standard practices. Some modern software lifecycle practices that enforce quality of code:

  • Test Driven Development
  • Pair Programming
  • Code Review
  • Coding Standards
  • Refactoring

We utilize outlined tools which help mobile app developers in India to perform a self-code review and improve the quality before a third party/peer code review is performed.

  • SonarQube Plugins For Respective Language
  • Static Code Analyser - XCode
  • Analyze Feature In Android Studio
  • In-House Code Quality Tools For Auto-Formatting Before Each Commit

Through our mobile app development approach, we ensure high-quality, extensible solutions that meet your current and future needs.

Technologies Expertise Of Our Mobile App Developers In India

  • Mobile OS: iOS, Android, Windows
  • Native App: Objective-C, Swift 3.0, Android Studio
  • Hybrid App: Cordova/PhoneGap, JQuery Mobile, Ionic, AngularJS, JavaScript, HTML5
  • Cross-Platform: Xamarin, React Native
  • Tools- Xcode, Android Studio, SQLite, Git, SVN, Jira, CocoaPods, Crashlytics, Postman, ScreenFlick, Instruments, Xamarin Studio, Samsung Knox
  • Form Factors: iPhone, iPad, Android Phone, Android Tablet, Apple Watch, Android Wear
  • Implementation Approach: Universal Or Separate App, Orientation Support (Landscape, Portrait)

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Mobile App Testing

Application quality and user experience are complex in mobility ecosystem; content, user segments, smartphones, tablets, form factors, network, bandwidth and more. We ensure high standards of application quality through UX design, UI, Functional, Performance, A/B and Security testing. Also, mobile applications are intended to support different mobile networks and mobile backend services over a wide range of network conditions. Our dedicated focus on performance testing ensures that you experience an optimal performance of mobile applications under various network conditions and overall system environments. Mobisoft’s mobility quality assurance includes:

Pre-Launch QA Process

  • Test plan and test case preparation
  • Identify test cases for automated testing
  • Automated test script identification and modification
  • Perform manual testing on actual devices
  • Usability testing
  • Performance testing
  • Security & compliance testing
  • User acceptance testing
  • Generate test summary report

Post-Launch QA Process

  • Monitor crash reports
  • Test and troubleshoot crashes, if any
  • Regression testing for a new version update
  • Migration and impact testing for a new version update

Mobile App Automation Testing Tools & Platforms

  • iOS Automation Testing: Automation Instrument, XCode 7 UI Testing, Appium
  • Android Automation Testing: Android Studio, Espresso, Appium
  • Load Testing: Apache JMeter
  • Other: Xamarin Test Cloud, AWS Device Farm

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Mobile App Backend Development

For the Mobile Server backends, we follow MVC with 'Shared Nothing' architecture. This way the application can scale horizontally across multiple web servers without any problems. For startups, we suggest a single database with vertical scaling strategy as it can take the startups well beyond the MVP stage to millions of users. However, if it makes sense and if the additional time and budget is available we implement the "Sharded DB" architecture which can scale to hundreds of millions of users. We work on relational as well as non-relational databases. Deployment architecture focuses on scalability, responsiveness and security.

Technologies and platforms we often use for mobile backends are

  • Server Technologies: NodeJS, J2EE, .Net, PHP Laravel, ROR
  • MBAAS: Firebase, Parse
  • Open Source Platforms: OpenCart, Wordpress, Magento, SocialEngine
  • Proprietary Platforms: SAP, Salesforce, Microsoft Dynamics, Oracle Sales Cloud, Sugarcrm, and Others
  • Database: MySQL, PostgreSQL, MS SQL Server, Oracle, SQLite, MongoDB, Apache Cassandra, Neo4j
  • Web Services: JSON, REST, XML, SOAP
  • Server Environments: Amazon Web Services, Microsoft Azure, Google Cloud, Heroku, Linode VPS

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Mobile App Integrations

Mobile app often requires integration to multiple backend systems, E-commerce platforms, ERP, CRM, Email Services, Messaging Services, Reporting Services, Analytics, Content Management Systems, Payment Gateways, Data Feeds and more. We have extensive experience in integration with several platforms through SDK or standard web services. Also, we develop middleware platforms to connect to other non-mobile channels via simple APIs for internal or third party services.

  • Designing, Building And Integrating With Backend Systems
  • Enabling Integration Through Web Services Development And Middleware
  • Mobile App Integration With ERP Systems (SAP, Oracle, Sage, Microsoft, Infor, And Others)
  • Mobile App Integration With CMS (Wordpress, Umbraco, Joomla, Drupal, And Others)
  • Mobile App Integration With CRM Systems (Salesforce, Microsoft Dynamics, Oracle Sales Cloud, Sugarcrm, And Others)
  • Payment Gateway ( PayPal, Braintree,
  • Social Integration (Facebook, Twitter, LinkedIn, WhatsApp, Pinterest, Flickr, Instagram, Google Plus)

Enterprise Mobility Services

Mobisoft work with businesses for building next-generation mobile enterprise and enables them to reap more benefits from mobile implementation.

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Mobile App Security

Following are best practices we follow to secure mobile devices and the sensitive data contained on them. Different apps have different security needs. Depending on the nature of the app, we evaluate appropriate security measures like:

Coding Practices

  • Source Code Encryption / Obfuscation
  • Implement Anti-Tamper Techniques

Data Security

  • User Authentication / LDAP Integration
  • Password Encryption
  • Encrypted Offline Storage
  • Database Encryption (Limited)
  • File Encryption
  • Local Session Timeout Institution
  • Enhanced / Two-Factor Authentication Implementation
  • Client Input Validation


  • Using APIs Offering Data Protection (Like NSFileManager With NSFileProtectionKey Attribute)
  • Using Keychain To Store Sensitive Information
  • Protecting Sensitive Data With SSL And Using Certificates
  • Using Automatic Reference Counting (ARC)
  • Building The App With Latest XCode
  • Store Important Plist, Sqlite, etc... Files In Library/Caches Folder
  • Making Use Of HTTPS And Certificate Pinning
  • Overwrite Temporary Stored Data Before Deletion


  • Implement File Permissions
  • Implement Intents
  • Use Broadcasts
  • Implement PendingIntents
  • Protect Application Services
  • Avoid Intent Sniffing
  • Implement Content Providers
  • Follow WebView Best Practices
  • Avoid Storing Cached Camera Images
  • Avoid GUI Objects Caching


  • Data transit protection by SSL
  • MDM Integration (device/geofence based authentication)
  • Only authentication web service should use user’s password, all communication after that should use access tokens
  • Never store any credit card data on device
  • Make sure that passwords, credit card data and other sensitive information is never logged to plain text log files for debugging purpose
  • Consider 2-factor authentication for things like bank transactions, utilizing SMS to send OTP (One Time Pin)
  • Validate email addresses and phone numbers by sending activation emails and SMS
  • In social apps, allow users to report abuse to protect children and minors from sex predators

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Mobile App Deployment

The complexity of the deployment depends on target audience, type of application, and also on the technology chosen. We assist clients with applications deployable through the regular channels like Apple App Store, Google Play Store and Windows Phone Store.

For Enterprises, deploying mobility services invariably have to manage users, devices, information, security, updates and support. To do so, they need to have MDM or MAM solution with experts to manage mobile deployments. We also specialize in providing enterprise app deployment and management services through customized operating models and readymade solutions such as

  • Mobile Device Management software, also known as MDM
  • Mobile Application Management software, also known as MAM
  • Enterprise Application Stores, known as EAS

Mobile Device Management, MDM solutions are device centric. The focus is on the device and what happens to the apps and data on the device in case of an event: temporary or permanent access restrictions, data plan restrictions, roaming restrictions, loss or theft. Most MDM solutions have a level of application management, most of the time involving and creating an inventory of applications on the devices and an enforcement model for installing and removing files and data.

Mobile Application Management (MAM) focuses on the applications and the users of the applications, therefore MAM supports license management, application updates, complex application life-cycle and protects the end user's privacy. MAM is also linked to the Application Store by checking in code during the publishing of the app in the store and by managing application provisioning. MAM is enforcing policies at the application level: provisioning, deployment, rollback installation, data security and configuration managements.

An Enterprise App Store (EAS) is a company internal marketplace for shopping, categorizing and installing applications. Strictly speaking, an enterprise app store may or may not provide the functionality provided in a Mobile Application Management solution. Enterprise App Stores can be provided either as an application installed on a device or as a web-service providing a similar catalog. An Enterprise App Store should allow end-users to be able to install applications from a listing of available applications.

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Mobile App Analytics And Business Intelligence

It is imperative to measure how mobile app is being used by collecting analytics and what to do with the collected data through actionable analytics. We use various free, paid and custom made analytics platforms to assist with defining performance metrics, general app health status, app revenue matrix, user engagement and retargeting.

Some of the critical mobile app metrics are

  • User Lifetime Value (LTV)
  • Retention Rates
  • In-App Referrals
  • App Performance Analytics
  • App Ratings And Review Analytics
  • In-App Feedback
  • Engagement Rates
  • DAU - Daily Active User
  • MAU - Monthly Active User
  • Average Session Length - Foreground & Background

Tools And Platforms We Use

  • Google Analytics, Flurry, Amplitude, Kissmetrics, Mixpanel, Countly,

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Mobile App Performance And Monitoring

Maintaining mobile applications in their fragmented production ecosystems is a challenging and energy-sapping task. When it comes to mobile user experience, performance is the key. We need to understand the level of performance that your customers perceive. Often we don’t get a second chance to make a good first impression with app users. For a mobile app development company, when it comes to mobile app development, delivering exceptional user experience right from the start isn’t just a matter of monitoring app crashes. To deliver the best possible mobile app experience, mobile app developers need to monitor everything, including how server backend services are performing.

With mobile application monitoring tools, we monitor and maintain persistent mobile app experience and performance. It helps to

  • Diagnose performance by operating systems, devices, and versions
  • See how services are affecting app
  • Discover regions affected by poor app performance
  • Know how app runs on each carrier’s network
  • Identify how apps consume device resources
  • Get insight into how and why apps crash
  • Analyze patterns and roll up the important details pertinent to an app crash

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Mobile App Support And Maintenance

Prevention is better than cure. Continuous and robust mobile app design service is the way to attract and retain app users. Do not let application failures or unexpected downtime to put off your app users or snap at your business bottom lines. Hence, We suggest always have an active maintenance contract in place for the mobile app to stay ahead of competitors and not to lose existing app users. Whether the app has been developed by us or by any other company, our standard of maintenance remains the same. Our maintenance and service support covers

App Monitoring

  • Server monitoring
  • Auto backup
  • App crash monitoring
  • Analytics monitoring
  • App feedback monitoring
  • Security reviews
  • OS and device update reviews
  • Third party integration update reviews
  • Usability review
  • Performance monitoring
  • App store management and monitoring
  • Renewal monitoring
  • Hosting and third party payment monitoring
  • Source code repository and versioning
  • Knowledge management

App Support

  • Responding to customer queries
  • Deploying the apps to app stores/enterprise stores
  • Providing enterprise training programs
  • Integrating to complex corporate systems

New Features And Enhancement

  • Feature extension
  • Migration script and backend server modification
  • Release plan and management
  • Performance enhancement
  • Minor, incremental and major enhancements
  • Usability enhancement
  • Security enhancement
  • Continuous testing
  • App porting

App Upgrades

  • Code analysis ( in case app developed by other company )
  • Refactoring deprecated code ( if required )
  • Correct errors
  • Improve the application interfaces and interactions
  • Upgrade to support upcoming OS and devices
  • Perfecting existing acceptable functions
  • Maintaining control over the application’s day-to-day functions and system modification
  • Operational level support
  • Major upgrades and additions
  • Support new library versions
  • Data model migrations between updates

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Mobile App Marketing

Besides development, our mobile app development company in India also assist our clients, especially B2C and B2B applications with efficient app marketing service. We use a data-driven approach to design a marketing strategy and evaluating performance. A synergy of technology, innovation, digital marketing and marketing automation expertise is what makes Mobisoft Infotech distinct from other mobile marketing companies. Our Mobile app marketing service covers

  • App Pre-Launch Services
  • App Launch Services
  • App Indexing
  • App Store Optimization
  • App Submission To PR Sites
  • App Submission To Review Sites
  • App Promotion Via Twitter And Facebook
  • App Promotional Strategy & Consulting
  • App Promotional Website
  • App Promotional Mailer
  • App Promotional Kit Design
  • App Advertising
  • App Cross-Selling & Upselling
  • App Promo Code Distribution


NASA Space Health Challenge

Mobisoft secured 1st place and mentored support by NASA and National Space Biomedical Research Institute.

KEANE AWARD For Excellence In E-Lawyering

KEANE AWARD for excellence in eLawyering, recognized IAN’s work using technology to broaden access to justice and reduce barriers faced by vulnerable communities with the help of Pocket DACA.

Houston Business Journal 2014 Fastest Growing Company

Mobisoft was awarded 8th fastest growing company based on two-year revenue growth, from 2011 to 2013. Growth from 2011 to 2013 was 420.51%.

CES Best Energy Monitoring App

Mobisoft helped People Power notch the Best Energy Monitoring App at Consumer Electronic Show, Las Vegas, 2012.

Best iPhone Development Company (USA)

Best iPhone development company by

Best Android Development Company (USA)

Best Android development company by

our value propositions mobisoft-infotech

Our Value Propositions

  • Dedicated arm for mobility solutions, acknowledged by industry analysts as fastest growing and focused mobile app development company in India.
  • A dedicated team of 100+ top mobile app developers in India, 150+ mobile test devices.
  • Established engagements across mobility lifecycle, with global telcos & enterprises - over 300 solution and services projects successfully delivered.
  • Best in class technologies and tools for application delivery and assurance, with dedicated CoEs.
  • Objective-oriented consulting, effective enterprise mobility strategy and efficient mobility rollouts.
  • Delivery efficiencies with large repository of reusable components, test assets, global delivery model and IP-driven service.
  • Ready-to-deploy solutions for varied business verticals to accelerate the time to market.
  • Leveraging partnership with global mobility platform providers to bring the best solutions.
  • Client centric engagement and delivery model. Our primary development center is located in Pune, India. Hence, we can offer dual shore model as a combination of onsite and offshore mobile app development services delivering great results at competitive rates.