Social Determinants of Health to Advance Health Equity

social determinants of health

The Social Determinants of Health (SDoH) are vital and have a significant impact on healthcare outcomes of the community. The SDoH affects health, living standard, quality of life, the general functioning of human beings, which promotes good health for all. Today, we will discuss the same and explore the concept in detail. 

social determinants of health

All about the Social Determinants of Health

Health is not about medical care alone. It is a complex and multidimensional factor induced by several non-healthcare factors, societal roles, biological elements, and behavior factors. SDoH is the list of environmental conditions in which people born, live, age, grow, or work, as per WHO. It affects the entire quality of one’s life, social engagement, security, influence, access to resources, and more.

However, SDoH is highly influenced by the social needs and social risks of any individual. Food, housing, clothing, transportation, and other non-medical needs are recognized as social needs. And lack of these social needs in one’s life adversely affects health outcomes such as food insecurity, education, or unemployment. It may be different depending upon the situation. For instance, a lack of proper education leads to inadequate income, which leads to healthcare inaccessibility and malnutrition. This connection will also affect the next generation growing in the same environment.

Factors of SDoH

Major factors of SDoH as defined by Healthy People are – economic stability, education, health care, neighborhood, and social context. Let us understand it. 

Example of Social Determinants of Health

Why is SDoH Important?

SDoH is a significant factor in determining government policies, budget allocation, and others. Here are the top reasons why a healthcare service provider should invest in screening SDoH.

1 Preventive Care

Accessing SDoH can help a healthcare provider to understand the patient’s health and the right method of resolving or preventing it. It is also a significant factor for behavioral health, where the social determinants of health draw a picture of the patient’s social life. Using these patient data, the healthcare provider can help the family get better community resources or collaborate with other healthcare organizations or agencies to avoid any major health issues in the future.

2 Healthcare Resource Optimization

It is possible to create a value-focused solution for people in a community based on their social determinants of health. Thus, a hospital can enroll patients in the program to avoid emergency visits, hospital admission, etc. This value-focused solution is a win-win situation. The healthcare provider receives a loyal customer base and can utilize the resources more optimally, bringing down the operational cost. On the other hand, the commoners will have improved health for the long term.

3 Improve Healthcare Outcome

A community healthcare center should focus on medical literacy to improve the outcome of medical care. It is possible to personalize a medical program or tool to fit a subpopulation to improve the healthcare outcome. The best example is Johnson & Johnson, which implemented SDoH techniques to predict their fitness tracker program’s success rate. They determined the SDoH factors to understand what an individual looks for in his healthcare. The company then used this data to create an application that reminds people to take the medication at specific times.

4 Dynamic Packages – Health Equality

Healthcare accessibility is a confusing element. Although the government aims to offer the best healthcare to all people. The best way to deal with this scenario is dynamic packages of healthcare. The healthcare providers can screen healthcare and non-healthcare conditions of the patients and create a solution that suits their economic factors, living conditions, etc. For instance, if a patient needs a specific physical activity, the SDoH data can determine what the doctor should recommend the patient and how to follow up.

5 A Human Touch

Healthcare service centers lack the human touch due to the advancement in technologies and commercialization. If you wish to impart a human touch to the patients, it is imperative to create an empathy-based solution. For instance, according to a study, an individual’s annual medical cost with a chronic disorder is $33,000. This amount includes treatment for any behavioral health issue, which is very common in such patients. The behavior issues are often SDoH-based challenges. If the healthcare provider can screen and offer personalized programs for such patients, the annual cost of treating the disease can reduce by 50%.

6 Improve Value-Added Services

Any healthcare service center should focus on offering value-added services to the community. The social determinants of health can help to determine the right services required. For instance, the hospital can create contact center support, omnichannel access, in-network doctor recommendation, etc. According to a study on quantifying health systems, the US healthcare system spent $2.5 billion on the social determinants of health model. More than 57 hospitals developed 78 value-added services based on SDoH. If a healthcare provider wishes to stay ahead of the competition, it is high time to create SDoH-favoring health programs and other services.

7 Better ROI

A community healthcare center driven by a government might not focus more on ROI while implementing a new service. However, a commercial hospital should keep the cost savings and health outcomes as primary objectives. In such cases, the SDoH allows the hospitals to understand where investment will offer meaningful outcomes and improvement in goodwill. It becomes easier to invest in projects where a huge population will be happy and satisfied with your initiative. The investment might be in terms of the better healthcare program, new health devices, outreach programs, or other value-adding services. Beyond these, the healthcare provider can enjoy better employee satisfaction, improve business practice, and reduce resource wastage.

Growing Trend

In early 2020, the Global Healthcare Market Outlook report of 2020 showed that the global market spending on healthcare would cross $2 trillion by the end of 2020, which includes SDoH.

To better implement services to address SDoH, tech companies are collaborating with the healthcare providers. IoT, AI, and other technologies will improve healthcare to serve better and address SDoH factors. 4% of the world’s total health systems invested in SDoH technologies, which increased the market value to $92 million from $88 million. Top areas where tech companies are focusing on SDoH are,

Challenges of Measuring the Value of Social Determinant Interventions

According to a feasibility study on measuring SDoH and the performance of the program relevancies, the monitoring of SDoH is possible. However, the qualitative assessment will be challenging, especially in data collection, managerial narration, and communication. Let us discuss some of the challenges:

So How to Improve the Social Determinants of Health?

The experts are coming up with numerous innovative methods to improve SDoH. Many people who once got sidelined from primary and preventive care started to see the benefits. There are numerous methods currently in use for improving SDoH such as collaborating with healthcare providers, encouraging community involvement, and so on. We will continue our discussion related to improving the social determinants of health in our next blog. Stay tuned to get more information.

Author's Bio

Ayushi Patel

Ayushi Patel is the Director of Strategy & Innovation at Mobisoft Infotech. She leads the strategic partnerships and initiatives in the healthcare division. Her experience includes healthcare administration, business development and sales, and customer success management.

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