The widespread adoption of online payment systems across all categories has a substantial impact on businesses and payment solution providers. New technologies for payment processing, billing and revenue management have transformed consumer behavior in unexpected ways. Today’s consumers (56%) want the flexibility to purchase on their terms depending on the occasion and situation; they want preferred payment options that should provide quick and easy checkout experiences. Hence, these options have become an invaluable part of a seamless, user-first commerce experience. Staying attuned to these evolving industry trends is crucial to make gateways for growth opportunities. Our client, a top B2B SaaS platform company recognized the need to embrace flexible multiple payment options to meet their consumer preferences and expand market reach. This case study presents how we enhanced the digital payment processing capabilities of one of our US-based clients and empowered them with unparalleled insights into user behavior.
Our client is a global leader in revenue management, customer experience, and payment solutions. With a footprint spanning over 20 countries, they have emerged as a trusted technology partner for global brands in sectors like retail, healthcare, telecommunications, and financial services. Their offerings include a range of software and services for customer data management, analytics, billing, and customer support. Considering the rapid rise in digital payment adoption and evolving consumer behavior shifts, they aspired to elevate the online payment processing capabilities of their existing B2B SaaS Product and deliver unforgettable experiences at every touch point.
The company was experiencing exponential growth in merchant subscriptions. Most of their merchants primarily relied on a single Payment Service Provider (PSP) for handling business transactions. However, the flexibility to leverage multiple PSPs was missing from their existing B2B SaaS platform. Recognizing this gap, they aimed to -
Integrate multiple payment gateways into their system to address these limitations
Allow their merchants to use multiple PSPs, offering options like Apple Pay and others
Enhance merchant control to manage diverse payment methods effectively
The client’s objective was to add a new capability that would allow merchants to log in, access their respective stores, and seamlessly accept various payment options like Apple Pay, Google Pay, Samsung Pay, and others. This capability would serve to optimize the payment process, ensuring more versatile and user-friendly experiences for both merchants and their customers.
As part of their efforts to enhance user insights and overall experience at every customer lifecycle, the client sought to integrate data analytics tools like Google Analytics. They had a specific requirement to develop a Mobile SDK that could be seamlessly integrated into both Android and iOS applications. It would serve as a unified solution for tracking user behavior and storing valuable data in their database. The end result envisioned was a comprehensive Mobile SDK that not only streamlined payment processing but also provided merchants with the ability to gain deeper insights into customer preferences, ensuring a frictionless experience throughout the platform.
Our approach encompassed a forward-thinking strategy, facilitating efficient project execution and rapid delivery.
The process began with discussions with key team members to understand the client's requirements.
A development plan was drafted to outline project objectives, milestones, and timelines.
Developers created the required plugins for payment and user tracking.
The QA team wrote test cases to ensure software functionality and reliability.
A test application was created to evaluate the SDK's performance and event structuring.
After thorough testing, the SDK and document were provided to the client for seamless integration.
Various payment gateways were seamlessly integrated into the client's existing payment platform. This included creating APIs, adapting payment flows, complying with security standards, and ensuring compatibility with multiple payment methods, such as Credit cards, Debit cards, Bank transfers, and digital wallets.
A custom SDK was developed to monitor user journeys within the client’s payment platform. This SDK collected data on user interactions, payment success rates, and any issues encountered during the payment process. The data was securely stored and made available for analysis.
Data analytics tools like Google Analytics were integrated to process and analyze the data collected by the SDK. This allowed the client to gain valuable insights into user behavior, identify pain points, and optimize the payment journey for their clients.
The ability to adapt to the evolving digital landscape and provide flexible payment solutions opened up new revenue opportunities for our esteemed client. By integrating multiple payment gateways and expanding payment options, they effectively leveraged regional and global payment gateways, all while simplifying the customer experience. This resulted in higher customer satisfaction and improved transaction success rates. The implementation of the SDK also proved to be a transformative addition for the client. It empowered the client with insights into user behavior and the payment journey, consequently enhancing the user experience. Moreover, it enabled comprehensive purchase data analytics, facilitating well-informed decision-making. This progressive approach empowered our client to increase market reach and capture more revenue from a diverse customer base.