Transform Your Online Presence with Website Redesign Services

Our decisions are data-driven. Based on your existing website analytics, we understand the user patterns and key metrics to take decisions for the website redesign process.

A truly effective redesign is more than just about creating a new look; it’s about generating more visitors, leads, and customers. Going for an entire website redesign or making few changes, depends on your marketing goals, but regular updates are a must aligned with your newest marketing plans.

When it comes to redesigning your website, we help you assess the successes and failures of your competitors to improvise on business strategy according to your goals.

We determine this by analyzing competitor’s websites or industry-specific websites. Side-by-side comparisons can be the best way to determine what your website doesn’t have, and further scope for improvement. It’s not about copying, but looking at what we can do differently and better.

When visitors reach your website they will need to quickly understand who you are, what you do, if you can help them and why they should stay on your website (and ultimately buy). In order to achieve this you must have a USP or in other words, the one thing that makes your company different. Then, your USP must be used to influence content across your entire website, especially on your homepage or other important landing pages.

Hence, before crafting design and content strategy, we identify your USP so that it is consistent across entire website. This step defines how the world communicates with your website.

By clearly identifying your customers/visitors, you’ll be able to build a website that truly speaks to them. We develop one or more customer personas with your help, which are fictional characters, based on real data about customer demographics and online behavior, along with details about their personal attitudes, value drivers and concerns. This helps us imagine your ideal prospect and tailor the website to meet their needs.

Some of the details include demographics, geography, industry, designations, etc. Also, need based analysis includes, what are the biggest problems they are trying to solve? What do they need most? What information are they typically searching for? What trends are influencing their business or personal success?

Every website has functional and nonfunctional requirements. Before actual design & development process it is important to define those requirements. We jot down every feature you would like on your new website. Then, consider which features will help you meet or exceed your website goals as well as the needs and preferences of your website visitors. We also categorize all the features into separate lists for “must have”, “want to have” and “nice to have”.

A visual sitemap is extremely helpful when planning website redesign. It helps organizing website content and capture all the main sections that are needed on new website. We start with drawing existing website sitemap. The purpose of making a sitemap for the existing website is to have a better idea of the site’s current information architecture and also usability issues.

Based on the content addition or deletion, features and other factors we create new sitemap for all stakeholders to understand the scope.

Our design process starts with designing wireframes of all key pages. Wireframes illustrate the placement and prioritization of content and functionality. It also help guide the navigation and layout design. We do it iteratively until all stakeholders reach a consensus.

Once the blueprint for the website has been defined through the creation of the sitemap and wireframes, the next step is to create a visual style. The overall visual mockups will most likely be determined by the visual brand of the organization; the goals being to connect the web with all other forms of the organization’s communications.

We believe in simplicity being the key. While designing the website concept, we emphasis on your branding guidelines, typography, iconography, visual language, simplicity and usability. We design visual mockups for all the key pages for desktop and also create separate mockups for mobile.

As the number of people using mobile device increases, the pressure to ensure that our websites look good and are legible on mobile devices increases as well. While designing mockups we also make sure we test those on real mobile phones. This really helps us addressing usability issue before it becomes a problem.

During this phase we will be responsible for the client-side as well as server-side development ensuring the project adheres to W3C standards and best practices.We emphasize on:

The major scripting & programming languages we use with website designing are JavaScript, BootStrap, PHP, HTML5, CSS3, jQuery, AngularJs, Backbone.js.

Quality of work is supervised by QA (Quality Assurance) team performing series of tests. We carry following QA activity before and after release of the website.

Launching a new website can be a tedious task, but we alleviate some of the stress by following this comprehensive website launch checklist.

After the launch of a website, It’s important to look at what’s working and what’s not working so that we can quickly make improvement to effectively meet the needs of your audience, and ultimately foster the website and business growth. Essential post launch elements we take care are: