Get In Touch

Website Redesign Service

Are You Considering A Website Redesign, But Not Sure Where To Start From? Allow Us To Revamp Your Digital Presence!

Identifying Key Reasons For Redesign

Everyone wants quick results! Whether you are aiming for a lower bounce rate, keep visitors on your website for longer or simply increase your conversions – redesigning your website can help. Here’s how we plan and launch a website redesign:

Here are the most common reasons for a redesign:
  • Use of outdated technologies
  • An oversaturated homepage
  • Need of new branding
  • Your website is not working properly
  • Need of CMS
  • Speed and performance issues
  • Not responsive & optimized for smartphones, tablets & other large screens
  • It’s difficult to ‘Contact You’
  • Not optimized for Google
  • Change in content strategy
  • Competition

Some of Our Interesting Implementations

richter custom web design and development mobisoft infotech

Others

Richter 10.2

Mobisoft revamped Richter website to make it more interactive including videos, research, campaign, etc. Richter assists the business to reach their target audience with help of effective communication using videos, campaign strategy, providing model to conduct research and improve marketing and sales initiative.

striker golf custom web design and development mobisoft infotech

Sports

Striker Golf GPS

The most interactive and socially engaging Golf tournament management platform! The Striker Golf GPS app integrates with the Striker Golf website where golfers can set up their next golf tournament or outing, print reports of stats and scores, and challenge their friends to an upcoming golf game.

golden paints custom web design and development mobisoft infotech

Art, Craft & Creativity

Golden Paints

A newly redesigned website by Mobisoft, Golden Artist Colors (GAC) focuses almost entirely on paints used in the fine arts, decoration, and crafts, and produces the largest line of acrylic colors that is currently available to artists, which also includes recreations of historic pigments.

challenge-RX custom web design and development mobisoft infotech

Fitness

Challenge RX

The ultimate destination for trainers and athletes alike to test, perform, improve and create records! Push yourself to the max and get fitter with daily challenges, accumulate credits, track history, donate and achieve much more with Challenge RX!

Why Website Redesign?
Prevention is better than cure. Continuous services is the way to attract and retain your clients. Do not let application failures or unexpected downtime to put off your end users or snap at your business bottom lines.
52+

Websites

110+

Web Apps

200+

Team

8+

Years

How We Plan And Launch A Website?
Whether it is web app, mobile app or the website our standard of maintenance remains the same. Moreover, our experts are acquainted with various technologies working on latest market trends.
1. Current Website Metrics Analysis

Our decisions are data-driven. Based on your existing website analytics, we understand the user patterns and key metrics to take decisions for the website redesign process.

Here are some metrics what we base our process on:
  • Bounce rate
  • Number of visitors
  • Time taken on website
  • Current SEO rankings for important keywords
  • Domain Authority (DA)
  • Number of new leads/ form submissions
  • Others

2. Website Goals: Do They Matter?

A truly effective redesign is more than just about creating a new look; it’s about generating more visitors, leads, and customers. Going for an entire website redesign or making few changes, depends on your marketing goals, but regular updates are a must aligned with your newest marketing plans.

Here's what we do:
  • Act as an online brochure
  • Educate potential clients
  • Increase brand awareness
  • Establish a company as an industry leader
  • Act as a portal for clients
  • Drive new client leads
  • Retain or upsell existing clients
  • Sell products or services
  • Unique visitor count improvement
  • Increase search engine traffic
  • Build-up inbound links
  • Reduce bounce rate
  • Improve landing page conversion
  • Improve visitor-to-lead conversion
  • Optimize keyword performance

3. Competitor Analysis

When it comes to redesigning your website, we help you assess the successes and failures of your competitors to improvise on business strategy according to your goals.

We determine this by analyzing competitor’s websites or industry-specific websites. Side-by-side comparisons can be the best way to determine what your website doesn’t have, and further scope for improvement. It’s not about copying, but looking at what we can do differently and better.

Our Study Includes:
  • Which features feel intuitive?
  • How quick do pages load?
  • What is the hierarchy of information?
  • What is the message they are conveying?
  • What do you see first on landing page?
  • What is the overall feel?
  • What are their visual design choices?
  • What stands out?
  • How are they using typography?
  • Is the site responsive?
  • Where does most of their traffic come from?
  • How easily can we contact them?
How We Do It?
  • Experience their sites using different devices, such as a PC, laptop (MacBook), tablet and mobile
  • Access their sites through different browsers (Chrome, Firefox, IE, Safari)
  • Analyze their navigation model
  • Analyze website functionality and its ease of use
  • Analyze user experience and user paths

4. Unique Selling Proposition (USP) Analysis

When visitors reach your website they will need to quickly understand who you are, what you do, if you can help them and why they should stay on your website (and ultimately buy). In order to achieve this you must have a USP or in other words, the one thing that makes your company different. Then, your USP must be used to influence content across your entire website, especially on your homepage or other important landing pages.

Hence, before crafting design and content strategy, we identify your USP so that it is consistent across entire website. This step defines how the world communicates with your website.

Unique Selling Proposition Could Be:
  • What makes your products or services worth buying?
  • What makes you different?
  • How your product & services solves customer’s problems or improves their situation?
  • Delivers specific benefits (quantified value)
  • Why they should buy from you and not from the competition?
  • Brand message, mission, vision and values

5. Customer Persona Analysis

By clearly identifying your customers/visitors, you’ll be able to build a website that truly speaks to them. We develop one or more customer personas with your help, which are fictional characters, based on real data about customer demographics and online behavior, along with details about their personal attitudes, value drivers and concerns. This helps us imagine your ideal prospect and tailor the website to meet their needs.

Some of the details include demographics, geography, industry, designations, etc. Also, need based analysis includes, what are the biggest problems they are trying to solve? What do they need most? What information are they typically searching for? What trends are influencing their business or personal success?


6. Functional Requirement Analysis

Every website has functional and nonfunctional requirements. Before actual design & development process it is important to define those requirements. We jot down every feature you would like on your new website. Then, consider which features will help you meet or exceed your website goals as well as the needs and preferences of your website visitors. We also categorize all the features into separate lists for “must have”, “want to have” and “nice to have”.

Various Features We Include Are:
  • Blog
  • Content management system (CMS)
  • Contact forms
  • Social media integrations
  • Video integration
  • Forum and knowledge base integration
  • Customer Relationship Management (CRM) integration
  • Newsletter signup forms
  • Analytics integrations
  • Language support
  • Technology preference

7. Website Sitemap Creation

A visual sitemap is extremely helpful when planning website redesign. It helps organizing website content and capture all the main sections that are needed on new website. We start with drawing existing website sitemap. The purpose of making a sitemap for the existing website is to have a better idea of the site’s current information architecture and also usability issues.

Based on the content addition or deletion, features and other factors we create new sitemap for all stakeholders to understand the scope.

It also helps to:
  • Define navigation structure
  • Content, design and development planning
  • Clarify site’s purpose and goals
  • Avoid duplicate content
  • Streamline conversion funnel

8. Website UX and UI Design

Our design process starts with designing wireframes of all key pages. Wireframes illustrate the placement and prioritization of content and functionality. It also help guide the navigation and layout design. We do it iteratively until all stakeholders reach a consensus.

Once the blueprint for the website has been defined through the creation of the sitemap and wireframes, the next step is to create a visual style. The overall visual mockups will most likely be determined by the visual brand of the organization; the goals being to connect the web with all other forms of the organization’s communications.

We believe in simplicity being the key. While designing the website concept, we emphasis on your branding guidelines, typography, iconography, visual language, simplicity and usability. We design visual mockups for all the key pages for desktop and also create separate mockups for mobile.


9. Graphical User Interface (GUI) Testing On Actual Devices

As the number of people using mobile device increases, the pressure to ensure that our websites look good and are legible on mobile devices increases as well. While designing mockups we also make sure we test those on real mobile phones. This really helps us addressing usability issue before it becomes a problem.

Deliverables:
  • Wireframes of all key pages
  • Visual mockup concepts of home page
  • Visual mockups of all key pages for Desktop and Mobile
  • Visual specification document
Website Development:

During this phase we will be responsible for the client-side as well as server-side development ensuring the project adheres to W3C standards and best practices.We emphasize on:

  • Cross browsers and platform compatibility
  • Faster page loads
  • Clean markup for better search engine ranking
  • Content accessible to a wider range of users, including those with disabilities (WAI)
  • Latest front-end trends help to stand out from the crowd

The major scripting & programming languages we use with website designing are JavaScript, BootStrap, PHP, HTML5, CSS3, jQuery, AngularJs, Backbone.js.


10. Website Testing

Quality of work is supervised by QA (Quality Assurance) team performing series of tests. We carry following QA activity before and after release of the website.

Content:

Readable, authentic, credible content with good grammar and no typos. Before submission it is duly proofread by the content editors/contributors.

Links:

We use an automated tool like WebXM to review websites for broken links.

Functionality:

How is the website performing? The QA team keeps a check of whether the website is functioning as per the definition of the original project, based on the analysis create and conduct task list and methodical testing, respectively.

Validity:

Validate (X)HTML, validate CSS.

Accessibility:

Using an automated tool like WebXM automated section 508 tests, manual section 508 tests are done.

OS/Resolution/Browser:

Testings are done manually or by using test cloud, on target browsers, device and OS

Connection speed:

To obtain recommendations and analysis on the size/speed of your website pages, we use the Google Page Speed

Usability:

Formal or informal usability testing are done by our team with the target audience.

SEO:

We do Search Engine Optimization to review the website for semantic markup.

Security:

With review file authorizations, authentication method, and conduct authentication test by using request automated Security scan tools.


11. Website Pre-Launch Strategy

Launching a new website can be a tedious task, but we alleviate some of the stress by following this comprehensive website launch checklist.

Page Content:

  • We ensure the entire web content has been scrutinized, with emphasis on spellings and grammar
  • Correct paragraphs, lists, headers and other formatting
  • Accurate company contact details throughout the company website
  • No traces of Lorem Ipsum anywhere
  • Correct Images that are formatted appropriately
  • Videos added appropriately that run smoothly
  • Accurate audio files are added and ensured they work across all devices
  • Be it case studies, e-books or white papers, it is all been proofread
  • We also ensure all the premium content is stored within proper libraries and they work properly
  • The current year is included in the copyright date
  • Images, fonts as well as other content have been licensed and/or cited
Design:
  • CSS/HTML is properly validated
  • Favicon works properly and is in place
  • Optimized scripts across web pages
  • Optimized images across web pages
  • Optimized CSS across web pages
Functionality:
  • Presence of the forms on the website and submit data systematically
  • After the form submission ‘Thank-you’ message on page is displayed
  • The data of form either gets stored in the company database or emailed to a recipient or both
  • Things like Auto-responders, Social media, Feeds (RSS, news, social media) and Internal links & External links are working properly across the web pages
  • Logo of the company is interlinked to the homepage
  • Web page’s load time is duly optimized
  • 404 redirect pages are in place (page-not-found)
  • Integrations with third-party tools are running smoothly, such as your marketing platform or CRM
Search Engine Optimization (SEO):
We make sure that:
  • Page are having unique titles that include keywords
  • Pages are having distinctive meta description
  • Pages are having all the relevant keywords
  • Metadata is properly in place for any content of social media or of an RSS feed
  • There is no typos or grammatical error in all metadata
  • Every image has Alt text
  • A dynamic XML sitemap has been created
  • The XML sitemap has been submitted to search engines
  • Page URLs consistently reflect site data structure
  • 301 redirects are in place for all old URLs (redirecting old to new pages)
  • rel="nofollow” tags are in place on applicable links and pages
Analytics:
We ensure if:
  • Website analytics codes have been added on the website
  • IP addresses that are relevant have been duly excluded from analytics tracking
  • If applicable, goals and funnels have been properly created in the analytics software
  • Syncing of Google Analytics and Google Webmaster accounts have been properly implemented
  • Syncing of Google AdWords and Google Analytics accounts have been properly implemented
Security & Backups:
  • Monitoring scripts (24/7) have been installed
  • A backup of final website has been created
  • On a regular basis, current copies of the website are being created and stored
  • All the website credentials are saved in a secure database
Compliance:
  • Webpages offer accessibility for users with disabilities (WAI-ARIA)
  • Webpages offer announcement when the website uses cookies
  • Website is compliant with usage rights for purchased or borrowed code, images, and fonts
  • Privacy policies and terms of the website are visible to visitors
  • Website is PCI compliant (if you’re storing and processing credit cards)

12. Post-Launch Strategy

After the launch of a website, It’s important to look at what’s working and what’s not working so that we can quickly make improvement to effectively meet the needs of your audience, and ultimately foster the website and business growth. Essential post launch elements we take care are:

Check That Google Can Still Read Your Website:
We ensure that the robots.txt record is permitting Google to index the site.
Look For Broken Links:
The URL of the website changes when it’s made live. We make sure there are no broken links, correct it in case we find one.
Download Backup:
We keep a complete backup of the site and affirm that the automatic backups start to handle future backups.
Test Auto-Publishing To Social Media:
If your site ought to auto-post post on Facebook and Twitter, we check if it's duly publishing updates of your first post after launch.
Check Google Webmaster:
We will verify and fix for 404 errors in Google Webmaster tools. In case, we discover a few, we'll set up redirects for any vital pages that are not redirecting appropriately. We'll likewise check that Google Analytics is tracking all the website visitors appropriately.
Post-Launch Follow Up Meeting:
We’ll meet stakeholders to confirm all tasks are complete, make sure everything is working properly and answer all questions.
Web Services Technology
.Net

  • ASP.NET MVC 4 & 5
  • ASP.NET Web Forms
  • MVC: Web APIs
  • Entity Framework
  • Sql Server, MySQL
  • NuGet Packages
J2EE/JEE

  • Spring MVC
  • Apache Jersey
  • Custom Frameworks with MVC
  • architecture
  • Hibernate / MyBatis
  • Build Tools: Maven, Ant
Frontend

  • HTML5
  • CSS3
  • jQuery
  • jQuery Mobile
  • JavaScript
  • Ajax
  • Bootstrap
  • AngularJS
  • BackboneJS
  • RequireJS
Node.js

  • Express for MVC
  • Mongoose
  • Build Tools: Gulp, NPM
PHP

  • Custom Frameworks
  • Codeigniter
  • Slim
  • Laravel
Resources