The Grocery Shopper's Woes
The grocery list is often riddled with a woe-list with multiple woes like locating the right store nearby to ensuring they have what the shopper needs, to avoiding traffic snarls, parking woes and expending huge time in accomplishing all of the above. Major grocery stores offer online shopping, which helps the situation but not entirely. Grocery shoppers thus have a lot to lose in terms of time on something as routine as doing groceries.
The MOGIC (Mobisoft Logic) – Our Approach
Research and Discovery
Competitor Analysis was the first important step in the Research and Discovery process. Grocery shopping was an area that had many apps clamoring to provide user convenience. Mobisoft Infotech researched the current online grocery shopping apps to understand what worked for these apps and their users and what didn’t.
Branding
We developed the logo and the website for the client. The logo was designed to instantly connect with the user and the store owner both. The colors, the shopping bag, and the shopper silhouette used as the main logo elements accomplished this connect. The website was a simple navigation website that was developed to enable the dual target groups to understand the features and benefits of the app and to drive them to action.
SaaS Strategy
This is a SaaS based platform. The product strategy was based on the need-gap that existed in the current market for online grocery shopping. The app would be simple, easy to use for both, the end users and the store owners, and would be developed as a robust and scalable solution to meet increasing shopping demands and multiple stores.
Design Process
Convenience and ease of use being the pivotal features of the system design, the front end also had to be founded on convenience, ease of use and a powerful visual hook. Mobisoft Infotech delivered end-to-end design in a sequence: Mockups --- Wireframes --- PSD designing --- Cropping. After each phase in the design process, client approval assumed importance.
Prototype
Wireframing
Final Product
