The pharmaceutical industry has witnessed exponential growth in the current market. One of the prominent entities in digital healthcare and eCommerce business solidified its footprints with over 1500+ stores across Latin America in the pharmacy retail industry. The company envisioned an effective strategy to streamline its online and offline operations across its Quick Commerce pharmacy services.
Being a highly competitive market, numerous independent pharmacies and store chains vied for market share, and compete with online pharmacies, retail giants, and other chains. The company aimed to create a versatile Quick Commerce pharmacy delivery system that overcomes digital pharmacy and telemedicine challenges. To turn this visualization into a tangible reality, the pharmacy chain consulted with Mobisoft Infotech to create a holistic approach to its existing pharmacy services and adapt to the digital shift accumulated under one platform for its multiple stores.
Navigating Through Challenges and Opportunities
Pharmaceutical Market Analysis
The insights on the pharmacy delivery service market in Latin America -
Key Challenges
Quick commerce in pharmacy chains has a substantial amount of benefits honing a successful implementation. But, before integrating the Quick Commerce solution across the pharmacy store chains, several challenges were encountered.
- Optimizing logistics and delivery management complexities in ensuring on-time services and accurate order fulfillment.
- Limitations with accurate real-time inventory tracking resulting in stockouts.
- Infrastructural obstacles in integrating seamless data exchange between existing systems and other digital solutions.
- Challenges in integrating POS, inventory management systems, and more with existing systems.
- Disorganized training of pharmacy staff in managing operations, service quality maintenance, and coordinating deliveries.
- Necessity towards implementing Regulatory Compliance and cybersecurity measures to protect healthcare data.
- Discrepancies in customer support services and experiences.
- High level of competitiveness across established quick commerce giants, retail industries, and pharmacy chains.
The Innovative Approach
The pharmacy retail chain consulted with our experts regarding its ideation of creating a mobile-first Quick Commerce strategy to simplify pharmacy delivery services. We assisted in designing a scalable solution incorporating a value-based eCommerce healthcare platform streamlining their digital commerce operations across all channels.
eCommerce App Development Enabling Efficient Pharmacy Delivery Services
The compelling requirement of incorporating commerce solutions for the pharmacy chain was addressed to create a sustainable Native mobile application for both iOS and Android systems.
Key Offerings
Digital Presence and Convenience
We ideated to design a commerce solution that enables pharmacy retail chains in establishing a robust digital footprint and presence. It enables accessibility to customers for convenient product browsing, order placement, and prescription refilling in the comfort of their homes.
Round-the-clock Accessibility
Our expert guidance helped in building an eCommerce platform enabling pharmacies to operate 24/7 that offers customers access to healthcare and medication products beyond regular store operations.
Loyalty Programs and Customer Engagement
The eCommerce pharmacy platform facilitates a tailored customer engagement experience through targeted loyalty programs, promotional benefits, and customized product recommendations that foster customer retention and loyalty.
Pharmacy to Doorstep Delivery at Home Services
A simplified design enabled the eCommerce giant to incorporate doorstep delivery services from pharmacies making medication accessibility more convenient for users, especially for seniors and chronic patients.
Diverse Streams of Revenue and Telehealth Integration
Incorporating the eCommerce platform across the pharmacy chain diversifies revenue streams across wellness, healthcare, and supplementary products. Telehealth integration in the system also enables virtual consultations and medication guidance.
Integrating Medication Adherence
The online pharmacy solution offers its customers automatic prescription refills and medication reminders that contribute to medication adherence schedules and helps in improving health outcomes.
Our Implementation
Developing a mobile-first application enabling users to explore medication availability, medication composition, alternatives, relevant information on discounts, prices, and more.
Configurating prescription barcode scanning solution determines the authenticity of the prescription before uploading and ensures proper guidance for prompt healthcare-related purchases.
Integrated with real-time tracking of orders, carefully examined by patients to track deliveries, enables viewership of available doctors round-the-clock, especially for a virtual consultation.
Implementing various payment options through third-party integration like digital payment gateways, mobile wallets, and credit cards to increase customer retention and satisfaction.
User enrollment for loyalty programs to avail of promotional benefits and accumulate virtual money for transactions across the app or from offline stores for healthcare-related purchases.
Ensures convenient and prompt doorstep delivery for patients and notifies seniors and chronically-ill patients to refill prescriptions and purchase health-related products immediately.
The smart delivery platform sends quick notifications and reminders when users and patients require prescription refills, allowing them to track purchases, order medicines, and refill prescriptions at convenience.
For locating nearby pharmacies, drug stores, and medicine shops with detailed directional guidance, implementing Store Locator allows users to receive information regarding the working hours of pharmacies and drugstores.
A Successful Quick Commerce Implementation Outcome to Value-based Digital Healthcare Delivery
With our collaborative expertise in designing a streamlined and successful Quick Commerce pharmacy delivery system, several milestones were achieved.
Approximate 10k+ Orders per Day The platform generates approximately 10k+ orders daily
Average Monthly Revenue Approximately USD 4+ million in revenue per month.
Customer Accumulation The app has garnered an approximate amount of 17+ million customers across the pharmacy chain.
Optimized Inventory Management The app’s functionality enables the management of 19000+ inventory products related to healthcare, wellness, supplements, and more.
Prominent Results of Integrating a Quick Commerce Pharmacy Delivery Solution
- Construction of a unified and comprehensive patient solution.
- Expansion in Customer Lifetime Value (CLV).
- Optimization of user experience.
- Boosting Average Order Value (AOV).
- Refining revenue generation and conversion rates.
- Streamlining checkout experience and decrease in Cart Abandonment Rate (CAR).
- Improvement in Net Promoter Score (NPS) for loyalty programs.
The success of restrategizing and building a Quick commerce pharmacy delivery service established a long-standing partnership and cemented the pharmacy retail giant as an industry stalwart across both eCommerce and pharmaceutical businesses.
